ICH Culinary Micro-Series "The Bride Who Cooks" Kicks Off in Langzhong, Boosting Nanchong's Cultural Tourism

On January 21st, the first food - themed micro - series of the year, "The Bride Who Cooks," kicked off in Langzhong Ancient City, Nanchong City, Sichuan Province. The series, which focuses on intangible cultural heritage (ICH) and culinary culture, is currently in production in Langzhong and is expected to be released on various micro - series platforms before the Lantern Festival. It serves as a cultural and tourism feast to showcase Langzhong, known as the "Hometown of Chinese Spring Festival Culture," following the Spring Festival's inclusion in the ICH list. The series represents an innovative attempt by Nanchong to leverage micro - series to enhance its cultural and tourism appeal.

Produced by Beijing China National Film and Culture and other units, the series is supported by the Nanchong Municipal Culture, Radio, Television, and Tourism Bureau, the Publicity Department of the Langzhong Municipal Committee, and the Langzhong Municipal Culture, Radio, Television, and Tourism Bureau. It is jointly filmed by the Menden'er Director's Studio and aims to highlight the cultural charm of Nanchong through film and television works, adding new highlights to the city's image while becoming a new engine for cultural and tourism economic growth. This is also a specific manifestation of the "Micro - Series +" action plan implemented by the National Radio and Television Administration to empower various industries.

According to the introduction, "The Bride Who Cooks" revolves around elements of food, family bonds, inheritance, ICH, and cultural tourism. It tells the story of the female protagonist, Yu Ping, who becomes unexpectedly pregnant in her youth and gives birth to twins. Due to poverty, she is forced to leave home to learn cooking skills. Later, she wins the title of "Cooking Goddess" in a culinary competition and returns to her hometown with honor. However, she faces numerous setbacks and is compelled to interrupt her career to search for her family. Twenty - four years later, Yu Ping reunites with her biological daughter. Along the way, the protagonists support each other, fall in love, and the female protagonist achieves new success in her career.

As a meticulously planned micro - series, "The Bride Who Cooks" not only carries the important mission of showcasing the rich local cultural resources of Nanchong but also represents an innovative attempt to attract audiences to visit Nanchong through the concept of "traveling to a city for a single series." The series aims to convey profound cultural connotations and value recognition within a short runtime by integrating Nanchong's cultural characteristics and regional charm through delicate storytelling and vivid character portrayal.

Nanchong, a historical and cultural city with over 2,200 years of history, is rich in intangible cultural heritage, diverse regional cultural resources, and culinary delights. To fully leverage these advantages, the Nanchong Municipal Culture, Radio, Television, and Tourism Bureau and other departments are actively exploring innovative development models for the micro - series industry, guiding the aggregation of industrial resources, and continuously promoting the creation of micro - series to new heights. (China Food Newspaper)