Yingshan, Sichuan: Intangible Cultural Heritage and Food Activities Gather Urban Fireworks Atmosphere

On July 17th, 2026, the first Intangible Cultural Heritage and Food Festival of Yingshan Donghua International E012 Chao Play Square officially kicked off. The authentic Sichuan Yingshan flavor and exciting intangible cultural heritage exhibitions have been staged one after another, enriching the leisure and entertainment life of citizens, and gathering super high popularity for this new commercial complex, injecting strong new momentum into the Yingshan consumer market.

On the evening of the event, the E012 trendy amusement square of Donghua International was crowded with people, and citizens traveled together with their families. At the booth, the refreshing and appetizing aroma of Yingshan cold noodles is overwhelming, and the hot and spicy Xinjiang grilled skewers are rising with fireworks. Japanese cuisine and Korean specialty snacks are dazzling, and various flavors of food firmly capture the taste buds of diners. Citizens sit around to chat and enjoy a one-stop food feast.

Throughout the event, the fireworks display accompanying the bonfire party was particularly eye-catching. The cube fire cube in the artist's hand flips rapidly, with thrilling and sharp movements; The hot and red molten iron gently swayed and struck with heavy hammers, and countless iron flowers burst out in the sky, turning into a dazzling "fire tree and silver flower". The shocking scene caused the audience on site to be amazed and cheered repeatedly.

The intangible cultural heritage projects such as Yingshan Liangmian and Dahaihua not only provide a feast for the public, but also bring a stunning visual feast, filling the gap of local leisure and entertainment in summer. "The person in charge of the E012 Trendy Play Square of Donghua International introduced that during the event, a special starlight music concert was also launched, and ethnic minority cultural performances were also introduced, allowing the public to immerse themselves in the unique charm of diverse ethnic cultures at their doorstep.

It is reported that this Intangible Cultural Heritage Food Festival will continue until July 26, and free entertainment shopping vouchers and "Happy Carnival" entertainment experience vouchers will be issued at the same time, so that the citizens can enjoy their consumption experience.

Donghua International E012 Trendy Play Plaza is a large-scale commercial complex developed by Yingshan, located in the core area of the eastern part of the county. It was invested and constructed by Yingshan Development Investment (Holdings) Co., Ltd. and fully put into operation in February this year. With the rapid development of the Chengdong area, supporting facilities such as schools and medical facilities continue to improve, and the passenger flow in the square steadily increases. It has become a new commercial landmark in Yingshan and an important window to showcase the city's development.

The indoor children's playground is the core characteristic format of the square, gathering well-known domestic and foreign catering and clothing brands such as KFC and Adidas, while introducing a large number of local self operated merchants to comprehensively build convenient and diverse consumption scenes for the people. The relevant person in charge of Yingshan Development Investment (Holdings) Co., Ltd. stated that the square will continue to dynamically optimize and adjust its business categories, enrich its business layout, accurately match the needs of various consumer groups, and continue to fill the eastern part of the city with a strong urban atmosphere. (Guo Ming)