Cloud based Village Broadcast Alliance Helps New Rice Grab 'Fresh' Listing

On August 12th, Du Xiaolan, Vice Chairman of the Women's Federation of Village Broadcasting (Alliance) in Yingshan County, Nanchong City, Sichuan Province, led her team members to the home of Lu Quanyuan, a villager from Yudi Village, Dongsheng Town, early to start a live charity sale. This is the first batch of new rice harvested and processed this year, priced at 42.9 yuan and 4.5 kilograms with free shipping. You can rest assured of the quality. If you like it, hurry up and place your order.

"This kind of rice is thin and plump, and the processed rice has a bright color. There is no other redundant process. The washed rice washing water is milky white; the soup of porridge is thick, and the cooked rice is soft and sticky." The staff of the live broadcast team warmly introduced to the customers in the live broadcast room.

I heard that the live streaming team came to the village to sell agricultural products for charity. Nearby villagers rushed over upon hearing the news and sent their free range poultry and freshly harvested peanuts, pumpkins, winter melons and other agricultural products to the live streaming room for sale. More and more consumers gather in the live broadcast room, carefully selecting their favorite products. The staff weigh and register the products they like, and customers complete payments online, quickly closing orders one by one.

This batch of new rice was harvested three days ago, naturally dried for two days, and then processed, "Lu Quanyuan calculated. If the market is good during this window of new rice's early listing, it can add a stable income to his family.

It is understood that after autumn, farmers in Dongsheng Town, Luoshi Town and other areas of Yingshan County mature their rice earlier and gradually enter the harvest season; Many farmers, after keeping enough of their own food, actively contact e-commerce sales personnel to seek sales channels, hoping to sell at a good price as soon as the new rice is launched.

A few days ago, several villagers from Yudi Village contacted me, hoping to sell new rice through live streaming. One day in advance, I posted a notice in the live streaming room to attract traffic, reminded villagers to prepare enough new rice, coordinated team division of labor, and then started this live charity sale. "Du Xiaolan said that with the joint efforts of the team, the sales amount of various agricultural products reached more than 7300 yuan throughout the live broadcast, including rice sales exceeding 4000 yuan.

It is reported that the members of the Yingshan County Village Broadcasting (Alliance) Women's Federation are mainly e-commerce experts and female anchors within the county. Since September last year, this live streaming team has been active in the vast rural areas of Yingshan, leveraging the advantages of female village broadcasters to focus on live sales of agricultural products, allowing more high-quality agricultural products to go out of the countryside and reach the whole country. At the same time, they provide services such as policy consultation, empowerment training, and entrepreneurial guidance. After nearly a year of development, the number of members has grown from over 20 to nearly 40.

With the Village Broadcasting (Alliance) Women's Federation, female anchors in the county have a new platform for communication and activity, where they can share resources together, showcase Yingshan products through the lens, promote Yingshan's' good things', inject new momentum into agricultural product sales through digital e-commerce, and empower rural revitalization with their power, "said Du Xiaolan. (Guo Ming, Liu Pu)