"Bring Intangible Cultural Heritage (ICH) New Year Goods Home": Nanchong ICH New Year Goods Shopping Week Kicks Off

On January 21st, as the Minor Festival approaches and the Spring Festival is welcomed with blessings, the launch ceremony of the "Bring Intangible Cultural Heritage (ICH) New Year Goods Home" shopping week was grandly held in the West Alley Cultural and Commercial Street in Shunqing District, Nanchong City, Sichuan Province. Kang Yong, Deputy Secretary - General of the Municipal Committee, announced the start of the event, and Zhao Xiuqing, Director of the Municipal Culture, Radio, Television, and Tourism Bureau, delivered a speech.

Zhao Xiuqing said that since 2020, seven editions of the ICH shopping week have been continuously held. The aim is to showcase Nanchong's ICH products through online and offline exhibitions and sales, and to promote the integrated development of "ICH + culture and tourism." Through these activities, resources and information are shared and linked, further innovating product design, enhancing product recognition, and expanding sales channels. This effectively increases the proportion of ICH products in cultural and tourism consumption, creates hotspots for cultural and tourism consumption, and empowers economic and social development. This opportunity also allows more people to understand, love, and inherit ICH, enabling ancient ICH skills to take root, grow, and thrive in the soil of the new era. At the same time, the public and all sectors of society are encouraged to actively participate in ICH protection and become practitioners and disseminators of ICH inheritance.

At the event site, the organizers presented certificates to the newly - appointed eighth - batch provincial - level ICH representative inheritors. Performances of national - level ICH projects, including Sichuan Northern Big Puppetry, Sichuan Northern Lantern Opera, and Sichuan Opera Face - Changing, were also showcased. Additionally, 200,000 yuan worth of cultural and tourism consumption vouchers were distributed to citizens to purchase ICH products, stimulating cultural and tourism consumption vitality and empowering a better life through ICH.

The event will adhere to the principles of government leadership, market - oriented operations, public participation, and joint marketing. More than 50 ICH projects from across the city will be featured. The event will run from January 22nd to 25th. In addition to offline sales, the organizers will collaborate with ICH inheritors, ICH workshops, and related enterprises to introduce ICH products and promote ICH inheritance on online platforms, creating a strong festive atmosphere and conducting live - streaming sales activities.

This event is jointly organized by the Municipal Culture, Radio, Television, and Tourism Bureau, the Municipal Commerce Bureau, and the People's Government of Shunqing District. Through exhibitions and sales, it aims to meet the concentrated shopping needs of citizens and showcase the innovative development achievements of Nanchong's ICH products.

Participants in the launch ceremony included representatives from the External Propaganda Office of the Municipal Committee's Publicity Department, the Education, Science, Culture, and Health Committee of the Municipal People's Congress, the Education, Science, Health, and Sports Committee of the Municipal CPPCC, the Municipal Commerce Bureau, the Municipal Finance Bureau, the Shunqing District Government, provincial - level ICH representative inheritors, and representatives of ICH exhibition projects. (By Yi Qinghai and Tang Min)