Clean financial culture moves from stage to position

The final of the Nanchong Banking and Insurance Industry Clean and Honest Financial Theme Exhibition "Clean and Run Guozhou, Silk Capital Clear Charm" has come to a successful conclusion

On the afternoon of October 21st, under the guidance of the Nanchong Regulatory Bureau of the State Administration of Financial Supervision and Administration, the final of the "Clean and Run Guozhou · Silk Capital Clear Charm" Nanchong Banking and Insurance Industry Clean Finance Theme Exhibition, hosted by the Nanchong Financial Youth League Working Committee and the Nanchong Insurance Industry Association, was held as scheduled. Niu Bo, member of the Party Committee and Secretary of the Discipline Inspection Commission of the Nanchong Supervision Bureau of the State Administration of Financial Supervision, attended and delivered speeches. Du Jing, a third level researcher of the Nanchong Municipal Committee of the Communist Youth League of China, Yang Jun, member of the Party Committee and Vice President of the Nanchong Branch of the People's Bank of China, and Dong Yan, Director of the Nanchong Financial Services Center, attended the event.

Since the launch of the exhibition in September this year, various banks and insurance institutions have actively responded, carefully created, and actively participated, collecting a total of 25 anti-corruption themed programs. After layers of screening and strict initial evaluation, 15 high-quality programs finally stood out and advanced to the finals. The entries include clever ideas that integrate elements of Nanchong's intangible cultural heritage with stories of integrity, as well as creations that draw inspiration from real cases and job scenarios, reflecting the frontline of approval, loan disbursement, marketing, and claims settlement. Banks and insurance institutions competed on the same stage, showcasing their respective styles, and the cohesion of the "Silk Capital Qingyun" brand was vividly presented on stage.

In his speech, Niu Bo pointed out that finance is the lifeblood of the national economy, and integrity is the foundation of the financial industry and its development. This final is a concentrated review of the achievements of the city's financial institutions in building a clean and honest financial culture. He emphasized that the culture of clean finance is not an external attachment, but the core of corporate culture, and only genuine awe is the all-weather defense line. For the next step of brand building, he put forward four requirements: firstly, political guidance should be consistent, in-depth study and implementation of important discussions on financial work, and earnestly practice the "five musts and five don'ts" practice requirements of Chinese characteristic financial culture, which should be deployed and implemented together with business management; The second is to expand the scope and improve the quality of brand creation, promote more outlets to participate in the creation, adhere to the principle of "one outlet, one characteristic", deeply explore the integrity factors of Nanchong region, and connect "bonsai" into "scenery"; Thirdly, cultural construction should be integrated into business, layered and classified for precise drip irrigation, embedding integrity requirements into business processes and internal control mechanisms, and allowing soft culture to grow hard constraints; The fourth is to fully open up the pattern of joint construction, actively integrate into the brand system of "Silk Capital Qingyun" clean culture in Nanchong, make good use of the team of 94 institutional integrity supervisors, deepen cooperation with local discipline inspection and supervision commissions, build a "big education" pattern with multi-party participation and full coverage, and jointly maintain the "close" and "clean" regulatory relationship.

At the final venue, programs from 15 institutions within the jurisdiction were staged in sequence. In shadow puppetry, the flow of light and shadow portrays a story of integrity, while situational dramas use materials from the approval and claims lines to recreate real scenes. The fast-paced fast-paced storytelling promotes integrity, while sand paintings outline the image of integrity through flowing images... The program takes turns on stage, with continuous applause on site, and the story of integrity directly touches people's hearts in artistic expression. After fierce competition, Ping An Property and Casualty Insurance's "The Clock Stopped" won the first prize; The Huimin Rural Bank in Yilong, Sichuan won the second prize for its "Rong · Yao Shu Dao · Lian Xing De Xiang" and the Industrial and Commercial Bank of China's "Yi Dan" Lian Xin "; Nanchong Rural Commercial Bank's "One Fruit Knows Balance, First Line Adheres to Original Aspiration", Tianfu Bank's "Wishful Convenience Patch", and China Life's "Advancing towards the Direction of Light" won the third prize; Ruizhong Life Insurance's' Clear Breeze in the Ledger 'won the Best Creative Award, while Construction Bank's' Between Square Inches' won the Best Style Award.

Promote construction through competition and promote integrity through exhibition. This exhibition is presented in an artistic and visual form, allowing the culture of clean finance to be felt, touched, and deeply ingrained in the mind and heart. Both participating institutions and audiences have expressed their intention to bring the emotions on stage back to their posts, transforming them into adherence to principles during approval, refusal to mislead in marketing, and outright refusal in the face of temptation, creating a clean and healthy business environment for the high-quality development of the insurance industry in Nanchong Bank. (Zhang Jian)