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The First Sichuan Chongqing Excellent Products (Hanoi) International Expo: Gathering the Power of Overseas Chinese to Assist Southern Products in Going Global

 time:2026-09-10 View:1680

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On September 7th, we learned from the Nanchong Overseas Chinese Federation that the first Sichuan Chongqing Excellent Products (Hanoi) International Expo has successfully concluded at the Hanoi International Exhibition Center in Vietnam, gathering the strength of the overseas Chinese community and helping thousands of enterprises and products to go abroad. This grand event is led and organized by overseas Chinese leaders from Nanchong. It is an important practice for the Nanchong Overseas Chinese Federation to deeply cultivate overseas Chinese resources, empower local enterprises to go global, and deepen economic and trade cooperation between Sichuan, Chongqing, and ASEAN. The exhibition brings together business associations, entrepreneurs, buyers and other guests from both China and Vietnam. Nearly a hundred companies showcase their high-quality products, using overseas Chinese as a bridge and exhibitions as a medium, to fully promote the deep cultivation of thousands of enterprises and products in Vietnam, based in ASEAN, and expanding internationally in Sichuan Chongqing and Nanchong.

Overseas Chinese leaders take the lead in setting up platforms to demonstrate the responsibility of the overseas Chinese community in Nanchong

The successful hosting of this international expo cannot be separated from the proactive actions and dedicated leadership of overseas Chinese leaders from Nanchong. Wen Rui, a Nanchong based overseas Chinese businessman who has been deeply involved in the Vietnamese market for more than 20 years, serves as the executive chairman of the Sichuan Chongqing Enterprise Federation of the Vietnam China Chamber of Commerce. He has founded multiple manufacturing enterprises and, with profound overseas resources, solid industry accumulation, and extensive influence in the overseas Chinese community, has taken the lead in coordinating the overall planning, implementation, and resource docking of this expo.

During the preparation period of the event, President Wen Rui took the initiative to connect with the Nanchong Overseas Chinese Federation and the Nanchong Overseas Chinese Business Federation, building a two-way economic and trade bridge between Nanchong and Vietnam overseas. At the same time, we will make every effort to ensure exhibition security and provide public welfare assistance. Working shoulder to shoulder with the backbone of the Chamber of Commerce and working together, from refining the plan and inviting enterprises to on-site coordination and logistical support, we have tackled each task step by step, fully demonstrating the deep feelings and sense of responsibility of overseas Chinese in Nanchong to develop together and give back to their hometown. The success of this expo cannot be separated from everyone's support and assistance. Executive Chairman Wen Rui personally provided more than 600000 yuan to subsidize this event, which moved the participating companies very much. "Zhang Wei, a Nanchong overseas Chinese businessman and founding president of the Sichuan Chongqing Enterprise Federation of the Vietnam China General Chamber of Commerce, added.

The first Sichuan Chongqing Premium Products (Hanoi) International Expo held in Vietnam, a Southeast Asian country, is a pilot and a new beginning. The Sichuan Chongqing Enterprise Federation of the Vietnam China Chamber of Commerce is expected to organize another international expo next year to help more Nanchong enterprises and products enter Vietnam and give back to local enterprises and people.

The highlights of the grand event are diverse, and high-quality products from Sichuan and Chongqing shine brightly in ASEAN

During the exhibition period from August 26th to 28th, the popularity of the exhibition hall remained strong and the commercial atmosphere was strong. This expo has a wide coverage and rich product categories, showcasing a variety of high-quality products such as Sichuan Chongqing and Nanchong specialty foods, agricultural and sideline products, alcoholic beverages, intelligent machinery and equipment, hardware and building materials, and household items. It comprehensively showcases the industrial strength and charm of Sichuan Chongqing's craftsmanship products. "A total of more than 20 Sichuan and Chongqing enterprises participated in this event. At the exhibition, there were tea and tea drinks, condiments, hot pot ingredients, burning noodles, Bamboo tube food, yellow cake, bean products, vegetable products, alcohol and special agricultural and sideline products, as well as some intangible cultural heritage project products in Sichuan and Chongqing, which were well received by everyone." Wen Rui, an overseas Chinese businessman from Nanchong and executive chairman of the Sichuan and Chongqing Enterprise Confederation of the Vietnam China Chamber of Commerce, introduced.

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At this expo, local Vietnamese entrepreneurs, buyers, and citizens flocked to the exhibition, tasting and negotiating. Activities such as supply and demand matching, business cooperation, and industry exchanges were carried out in an orderly manner. It is worth praising that the exhibition fully demonstrates the unity and cohesion of the Chamber of Commerce. Vice Presidents Wang Wanqiu, Zhang Liusheng, and others voluntarily gave up their advantageous booths in the professional equipment exhibition hall and chose to settle in the joint exhibition area of the Sichuan Chongqing Chamber of Commerce, joining forces with member enterprises to participate in the exhibition and expand the market. Domestic and foreign exhibitors exchanged resources and complemented each other's advantages, reached multiple cooperation intentions on site, and achieved fruitful results in the exhibition, making Sichuan Chongqing Youpin and Nanchong Haowu widely recognized and praised in the ASEAN market.

In addition, this grand event has received strong support from all walks of life at home and abroad. The Consulate General of Vietnam in Chongqing, as well as the Sichuan Chongqing Chamber of Commerce in Thailand, Malaysia, Indonesia and other places, sent congratulatory videos. The Sichuan Overseas Chinese Federation, Sichuan Council for the Promotion of International Trade, Nanchong Overseas Chinese Federation, and Cambodia Sichuan Chongqing Chamber of Commerce also sent congratulatory letters. Multiple enterprises and individuals actively provided material support and worked together to ensure the successful holding of the expo.

Overseas Chinese Federation empowers development and helps Nanchong open up to a new era

This year is the beginning year of the 15th Five Year Plan, and also a crucial year for Nanchong to anchor the construction goals and breakthroughs of the northern central city of Chengdu Chongqing region and the economic sub center of Northeast Sichuan province. The Nanchong Overseas Chinese Federation, based on its functional advantages, fully leverages the unique advantages of the gathering of overseas Chinese talents, extensive connections, and abundant resources. Taking the Hanoi Expo as an important opportunity, it deepens the empowerment of overseas Chinese affairs and activates overseas Chinese resources. We immediately contacted our hometown Nanchong Overseas Chinese Federation and Nanchong Overseas Chinese Merchants Federation to timely convey the good news of the successful conclusion of the first Sichuan Chongqing Excellent Products (Hanoi) International Expo. At the same time, we planned and laid out the next exhibition in advance, actively promoted Nanchong's characteristic resources, and took the lead in vigorously promoting 'Southern Products Going Global'. We will promote local specialty foods such as Sichuan Northern Cold Noodles, intangible cultural heritage projects, as well as advantageous industrial resources such as silk and Shu embroidery to the Vietnamese and even ASEAN markets, helping more high-quality products from Nanchong to go abroad, "said Zhang Wei, a Nanchong overseas Chinese merchant and founding president of the Sichuan Chongqing Enterprise Federation of the Vietnam China General Chamber of Commerce, in an interview.

The Municipal Overseas Chinese Federation, in collaboration with the Municipal Overseas Chinese Business Federation, continues to strengthen political leadership, consolidate the hearts and efforts of overseas Chinese, and build a normalized platform for overseas economic and trade exchanges. This not only helps local enterprises "go global" and explore vast markets in Southeast Asia, but also actively attracts high-quality overseas resources and enterprise projects, empowering Nanchong's industrial upgrading and opening up to the outside world.

According to the person in charge of the Nanchong Overseas Chinese Federation, the Nanchong Overseas Chinese Federation will continue to deepen its main business of overseas Chinese affairs, play a bridging role, unite and gather the strength of overseas Chinese in Nanchong around the world, and make precise efforts in investment attraction, talent attraction, economic and trade exchanges, and cultural dissemination. It will promote the resonance between overseas Chinese resources and Nanchong's urban development, industrial layout, and opening-up strategy. With the help of the Overseas Chinese Federation and overseas Chinese businessmen, it will assist Nanchong in high-quality development and inject a continuous stream of overseas momentum into the modernization of Nanchong. (Yu Zhonghua)


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