Good things come as gifts in Nanchong: Nanchong launches the golden autumn consumption season, unleashing the potential of domestic demand in multiple scenarios

To the south lies a picturesque landscape, filled with a myriad of customs and traditions. On the evening of September 28th, the 5th China (Sichuan) International Panda Consumption Festival Nanchong Branch and the launch event of the 2026 Golden Autumn Consumption Season officially kicked off at Deyuan Square in Yilong County. The event is themed "Getting Good Things in the South, Coming with Gifts", aiming to stimulate market vitality, unleash consumption potential, and showcase the image of Nanchong.

Nanchong is a designated regional consumption center city by the Provincial Party Committee and Provincial Government. Its total retail sales of consumer goods have ranked third in the province for 19 consecutive years. It is a pilot city for new consumption formats, models, and scenarios, a pilot city for retail innovation and improvement, and a pilot city for convenient living circles in cities across the country. Currently, it is in a critical period of promoting high-quality development and accelerating the construction of the provincial economic sub center. Nanchong insists on placing the expansion of consumption in an important position, using policies to promote consumption, activities to gather popularity, and scenes to add vitality, striving to make Nanchong's popularity, commercial atmosphere, and consumption hot.

It is reported that the city has invested more than RMB 40 million in this golden autumn consumption season activity around the theme of "good things from South China and abundant gifts", built a "1+6+4+9+N" activity matrix, and focused on the "time-honored brands · new China-Chic" Sichuan Chongqing time-honored brands carnival, Chuandongbei (Nanchong) Autumn Auto Expo "HUO" Nanchong Rice noodles · Tour "One River and Two Sides", 2026 Nanchong City Football League and "Consume with the Games", Jialing River Half Marathon, "Revitalizing Agriculture by Counting Commerce", Nanchong Good Things "and other" six theme activities ", launched a new round of award-winning invoices, consumer vouchers," ticket root benefits the people ", and" four policy packages "of consumer goods trade in the old for the new, coordinated nine counties (cities and districts) to adhere to the" one theme for one county ", carried out nine characteristic consumption promotion activities, and widely mobilized market operators to carry out" N "promotional activities, forming a consumption promotion craze of" thousands of enterprises, thousands of stores, and global linkage "Tide.

The policy gift package of real gold and silver is the core support of this consumption season, and various data reflect the coherence and accuracy of Nanchong's promotion of consumption. In terms of prize invoices, Nanchong has invested nearly 90 million yuan in the early stage to drive consumption of over 2 billion yuan, and then invested over 30 million yuan to build a virtuous cycle of consumption and invoicing. On the basis of the initial investment of 33.14 million yuan and the promotion of consumption of 1.15 billion yuan, the distribution of consumption vouchers has added 11.06 million yuan of automobile consumption vouchers and over 2 million yuan of inclusive consumption vouchers, accurately covering clothing, food, housing, transportation, travel, shopping and entertainment. The consumer goods trade in activity continues to intensify, focusing on bulk consumption and adding ten new categories of smart home appliance subsidy categories, based on the huge base of 461000 trade in orders, 310 million yuan in subsidies, and 2.99 billion yuan in consumption in the early stage. In addition, the "Ticket Root Benefit the People" activity, which is linked to the establishment of a dedicated platform by Cloud QuickPass, has gathered more than 200 merchants to offer discounts. Citizens can enjoy city wide discounts with their event tickets, scenic spot tickets, or travel tickets, truly realizing the goal of "one ticket in hand, traveling freely in Nanchong".

The comprehensive linkage is an important lever for promoting consumption in Nanchong. Nine counties, cities, and districts have closely focused on four major areas: boutique shopping, exquisite cuisine, exciting tourism, and exquisite exhibitions, and have each launched unique activities with one theme for each county. It mainly includes Shunqing's "Praise the Double Festival, Enjoy the Double Festival", Gaoping's "Celebrate with the Country, Enjoy the Gaoping", Jialing's "Tide up the Jialing River, Benefit Wanjia on Double Festival", Langzhong's "Moon Full Langyuan, TESCO Group's Golden Autumn", the southern "Welcome the Double Festival, TESCO Group's New South", Xichong's "Ecological Garden, Good Things with Opportunities", Yilong's "Dexiang Yipin, Good Things in Yilong", Yingshan's "Tianfu People's Stage, Black Goat Food Culture Week", Peng'an's "National Day Visit to Pengzhou, the Old City, Meet Each Other", etc.

As the host of this launch ceremony, Yilong County has organically integrated red culture, Hakka customs, and ecological landscapes, launching the "1+7" series of themed activities. The event will last from September 24th to October 7th, running through the Mid Autumn Festival and National Day. In the county town area, the market at Deyuan Square and the folk customs of Xinzheng Old Street complement each other, and the night tour of Ten Mile Xiushui Long Beach and four "Super Charge" events in October ignited the night economy; In the Ma'an area, the Zhude Hometown Scenic Area, Ding's Manor, and Hakka Expo Park allow tourists to experience the profound heritage of Hakka culture in an immersive way. To ensure a comfortable experience, Yilong County not only offers authentic flavors such as Hakka water mats and nine bowls, but also coordinates with Libai Hotel, Xingcheng Hotel, and Dexiang Slow Village boutique homestays that enjoy an 20% discount to meet diverse accommodation needs. In addition, parking lots of eligible government agencies and institutions in the county district are open to the public free of charge during the Double Festival period. Flexible law enforcement measures focusing on reminders and education are adopted for minor traffic violations, demonstrating the humanistic care and warmth of this city.

This two month golden autumn consumption season is turning the real policy dividends of gold and silver into tangible benefits that citizens can see and touch. From the banks of the Jialing River to Yilong in Dexiang, people gather and commerce becomes prosperous. Autumn in Nanchong is lively and bustling. (Yi Qinghai, Tang Min)