Raise a toast to the golden autumn night fireworks shining on Yingshan Mountain

From August 28th to 30th, the 2026 Sichuan Yingshan Yanjing Beer Culture Season embarked on a carnival journey of passionate collision between food and beer, riding on the cool autumn breeze.

Under the cover of night, the New Era Square is crowded with people. In front of the food booth, the aroma of authentic Yingshan snacks fills the air; Beer sales area, consumers rush to purchase Yanjing series beer; On stage, lively singing and dancing helped to liven up the audience; At the dining table, specialty snacks and Yanjing Beer meet, and everyone drinks happily and indulges in a cultural feast that combines audio-visual and culinary elements.

Without a dazzling array of specialty products, this beer culture season appears particularly pure. Citizens come here to watch performances, taste delicious food, and drink beer, creating a popular nighttime consumption scene. The owner of a food booth told me that for three consecutive days, the food tables were fully booked, and consumers were busy one after another. They were also very busy, with sales approaching 30000 yuan in just three days.

Unexpectedly, the consumer demand in Yingshan is so huge, and the enthusiasm of citizens for consumption is so strong! "To the surprise of Sichuan Yanjing Beer Co., Ltd., the company's pre prepared 30 tons of Yanjing No. 9 raw beer, 6000 AUVs (Yanjing A10, Yanjing U8, Yanjing V10 white beer) and Yanjing fresh beer were almost sold out in the first two days of the event, and the company urgently adjusted a series of beers to make up for market demand.

Good wine and delicious food complement each other, accompanied by exciting cultural performances and surprising interactive lucky draws, laying the core tone of vitality, liveliness, and celebration for the entire carnival event. Yingshan Zhuoli Construction Co., Ltd. introduced that during the event, sporadic light rain during the day cooled down the hot weather, and the pleasant autumn wind night was more suitable for consumers to invite three to five friends to gather outdoors. The series of beers met the diverse needs of citizens for drinking, tasting, and drinking, and it was reasonable for beer sales to exceed expectations.

It is reported that the 2026 Sichuan · Yingshan Yanjing Beer Culture Season event, hosted by Sichuan Yanjing Beer Co., Ltd. and Yingshan Zhuoli Construction Co., Ltd., has the theme of "ZUI Beautiful Yingshan · Cheers to Yanjing". Six Yanjing series beers, as well as many local specialties such as Starfire Duck and Black Goat Barbecue, have been showcased. The event has 50 standard food booths and 500 sets of tables and chairs, which can accommodate 4000 people to taste delicious food and enjoy drinks at the same time.

The integration of 'beer+culture+consumption' has illuminated the brilliant lights of Yingshan's' night economy ', stimulated the strong momentum of the consumer market, injected strong momentum into the high-quality development of the county's commercial and service industry, and enriched the connotation of the business card' Small County Excellent City, Fireworks Yingshan ', "said the person in charge of Yingshan County Commerce Bureau. (Guo Ming, Liu Pu)