Yingshan, Sichuan: Yanjing Beer Culture Season welcomes guests from all over with a smile

Recently, the author learned from the Commerce Bureau of Yingshan County, Nanchong City, Sichuan Province that the 2026 Sichuan · Yingshan Yanjing Beer Culture Season, hosted by Sichuan Yanjing Beer Co., Ltd. and Yingshan Zhuoli Construction Co., Ltd., will be held at the New Era Square from August 28th to 30th. With the support of new consumption scenarios, it will promote consumption iteration and upgrading, create a consumer carnival activity that involves the whole nation, and continue to polish the city's business card of "Small County, Excellent City, Fireworks Yingshan".

It is reported that the theme of this event is "ZUI Beautiful Yingshan, Cheers to Yanjing", integrating Yanjing brand promotion and Yingshan city image display throughout the process, focusing on building an immersive beer consumption scene, continuously releasing the urban fireworks atmosphere, enriching citizens' nighttime life, exploring the potential of nighttime consumption, and creating a diversified nighttime economy.

It is reported that the event will be held from 18:00 to 22:00 every day. On the evening of the opening ceremony, a cultural performance with local characteristics of Yingshan will be held, inviting local bands, Chinese style dance, hip-hop rap, trendy electronic music and other teams to perform. Multiple rounds of surprise lottery interactive activities will be interspersed to create a lively atmosphere and lay the core tone of vitality, liveliness and celebration for the entire carnival event; On the second and third days of the event, the focus will be on young people, integrating local smoke and trend atmosphere, supporting live bands, rap, singer performances, electronic music interaction and other programs, interspersed with multiple rounds of interactive games and lottery games, enriching the content of the event format, enlivening the on-site atmosphere, and gathering consumer popularity.

According to the sponsor, the event set up two groups of beer sales areas, launched a total of six Yanjing series beers, and heavily promoted the AUV (Yanjing A10, Yanjing U8, Yanjing V10 white beer) Rocket combination, highly suited to consumer tastes, to meet the different needs of citizens for drinks, tasting, and free drinking. For this event, the organizer has reserved 30 tons of Yanjing No. 9 raw beer, 6000 canned beers such as AUV and Yanjing fresh beer, and carefully prepared specialty drinks.

Good wine paired with delicious food. The author also learned that there will be 50 standard food booths set up for the event, and many local delicacies such as Starfire Duck, Black Goat Barbecue, and Yingshan Cold Noodles will be showcased, bringing consumers a taste feast with a strong Yingshan flavor; The drinking area will also be equipped with 500 sets of tables and chairs, which can accommodate 4000 people to taste delicious food and enjoy drinks on site at the same time. (Guo Ming)