Yingshan, Sichuan: Deepening the cultivation of three major brands and implementing employment and entrepreneurship articles

Employment is the foundation of people's livelihood, and entrepreneurship is the source of employment. In recent years, the Yingshan County Committee and Government of Nanchong City, Sichuan Province, have made promoting employment and entrepreneurship a top priority to ensure and improve people's livelihoods. Through precise services, they have consolidated the foundation of employment, expanded employment resources through government enterprise linkage, stimulated employment vitality through entrepreneurship, and continuously polished the three characteristic brands of "Leye Yingshan", "Yingshan Craftsmen", and "Ying in Entrepreneurship". They have built a comprehensive, multi-level, and precise employment and entrepreneurship service system, allowing more people to secure their "rice bowls", improve their skills, and create careers, continuously enhancing their sense of gain, happiness, and security.

Building a workshop at the doorstep to earn money and take care of the family without any mistakes

On October 8th, in the flexible employment workshop of Nanchong Xingya Clothing Co., Ltd., Ms. Yang smiled while skillfully tailoring clothes, saying, "It's good to work nearby and earn money to take care of your family. Ms. Yang, a native of Xinguang Village, Damiao Township, Yingshan County, had worked in Guangzhou Garment Factory for many years before. She decided to return to her hometown because she was worried about the elderly at home, and successfully entered the job through the recruitment information released on the "Leye Yingshan" WeChat official account. I am busy in the workshop now, and when I come home from work, my family is happy and harmonious

A situation like Ms. Yang's is already an ordinary scenery in Yingshan. In order to solve the difficulties of employment and income growth for left behind women, "treasure mothers" and other groups, Yingshan County adheres to the concept of "government guidance, enterprise entities, and market operation", relying on idle community houses, stores and other resources to create flexible employment workshops, promoting a three-level linkage model of "enterprise orders+community workshops+home-based contract manufacturing", implementing flexible employment, piece rate payment, and monthly settlement.

The Yingshan County Employment Service Management Bureau has jointly established a regular visit and research mechanism with multiple parties, and has gone deep into the front line of the workshop to "diagnose the pulse, prescribe remedies and relieve difficulties". Since 2026, 5 rounds of visits have been conducted to collect and coordinate the resolution of over 20 issues. In response to the employment gap in enterprises, the bureau took the initiative to facilitate inspections by companies such as Guangyuan Forward Fashion and Chengdu Baoxin Shunyuan in Yingshan. A nearly 600000 yuan workwear order was landed, creating nearly 300 new job opportunities. Yingshan also strives for special funds to implement a flexible employment and entrepreneurship demonstration project of "1 comprehensive service station+20 newly built standardized workshops+10 benchmark transformation workshops+N policy covered workshops", and continues to carry out the "policy into workshops" special action to expand job supply.

On October 8th, entering the Rongtai Electronic Processing Workshop in Yonghong Community, Xiaoshui Town, workers were proficiently performing sorting, welding, testing, assembly and other processes. The workshop mainly produces LED Christmas light battery box components, and has solved the employment of more than 30 people with an average monthly salary of about 2000 yuan per person. The workers are almost all women who take care of the elderly and children near the town, with flexible working hours and piece rate payment, which is well received by the masses, "said Zhang Zhengquan, the person in charge. After the project is fully put into operation, it is expected to have an annual output value of more than 5 million yuan, which can solve the employment of more than 80 people.

As of now, there are more than 140 flexible employment workshops in the county, covering labor-intensive industries such as toys, clothing, electronics, handicrafts, etc., providing more than 3000 jobs and employing more than 2400 people, among which left behind women and "mothers" account for more than 95%.

Training revolves around demand and training becomes the 'diamond' for employment

From July 22nd to 26th, Yingshan County held the fourth unmanned aerial vehicle pilot skills training course for 2026. On the training ground, student Yang Songtao, under the guidance of the coach, successfully launched the drone and completed standard maneuvers such as hovering, horizontal flight, and aerial turning in sequence. The training on drone driving, plant protection and air defense closely follows the trend of low altitude economic development and industry employment needs, "said Luo Xiaoping, the head of Yingshan County Employment Training Center. The unit has invited senior coaches to adopt a dual track teaching approach of theoretical lectures and outdoor practical exercises, and has trained 66 students so far. After attending the training with zero foundation, I obtained a flight certificate and was recommended by the school for a corresponding job. I bought social security when I joined, and my monthly salary remained stable at 12000 yuan, "said student Xiong Haoming.

From September 8th to 14th, Yingshan County held the first training course for artificial intelligence engineering technicians (AI digital craftsmen). More than 50 students participated in the training, focusing on the integrated development of "AI+film and television creation". The three-dimensional teaching method of "theoretical explanation+practical training+post class consolidation" was adopted to help students independently produce commercial grade AI comics and popular short videos. The AI short drama is particularly popular, and this training has enabled me to master a skill and have more confidence in entering the new track of digital economy. ”Ms. Zhu, a trainee, said.

Skill training must follow the industry and revolve around demand. Yingshan County vigorously promotes the "Skills Illuminate the Future" action, and through "on-demand training", assigns planned training types, numbers, and regions to 38 registered training institutions, targeting e-commerce, computer, caregiver, chef, beauty and other training, and strives to create the "Suishan Auntie" family politics brand. A group of outstanding practitioners have entered the home economics market in the Chengdu Chongqing region. At the same time, we will focus on leading industries such as county-level machinery and auto parts, electronic information, etc., and add new occupations such as CNC lathe workers, sewing workers, and electrical assembly workers. We will collaborate with enterprises to carry out order based and targeted training; Offering quality and efficiency improvement training courses for characteristic industries such as loquat, citrus, sericulture, and olive oil; Organize village cadres to participate in the "Entrepreneurship+Breeding" training and cultivate leading geese for rural revitalization.

According to statistics, in the past three years, the county has conducted a total of 150 vocational skills training sessions, with 5831 trainees. By continuously building the "Yingshan Craftsmen" skill training brand, more and more workers are transitioning from "relying on physical strength to earn income through skills".

Expert visits to the front line to diagnose the pulse and prescribe solutions to solve difficult problems

On October 9th, at the planting base of Hongfu Olive Professional Cooperative in Huangling Village, Dongsheng Town, Yingshan County, the branches and fruits of olive trees covered the mountains and fields. This year will be a bountiful harvest year, "said Zhao Chunyan, the person in charge of the base, with a smile. In April of this year, during the critical period of olive flowering and growth, the Yingshan County Employment Service Management Bureau invited experts such as Chu Yiming, former director of the Olive Research Institute of the Longnan Economic Forest Research Institute in Gansu Province and senior engineer of forestry and grassland in Sichuan Province, and Deng Jialin, president of the Guangyuan Forestry Science Research Institute, to the base to inspect the plant growth and provide practical suggestions on scientific fertilization, pruning and management; During the critical period of pest control in May, Deng Jialin went to the site again for guidance. Expert guidance has helped us avoid many detours, "Zhao Chunyan said with emotion.

This kind of story is not an exception in the entrepreneurship assistance work in Yingshan County. Since 2023, the Yingshan County Employment Service Management Bureau has integrated social forces such as experts, scholars, entrepreneurs, representatives of successful entrepreneurship, and rural wealth leaders around the three major fields of agriculture, industry, and service industry. It has formed a 56 member entrepreneurship mentor guidance team and selected 14 returning entrepreneurship mentors from the pool of returning talents, covering fields such as planting, breeding, processing, e-commerce, and management, ensuring that "everyone can solve any problem and understand any industry".

Visiting is not just a superficial observation, but a genuine solution to problems. Expert teams enter enterprises, go to fields, inspect products, inquire about sales channels, explain policies, collect difficult demands, and implement ledger management. In June of this year, at Sichuan Jiayi Zhenji Trading Co., Ltd., Zhang Shuping, an entrepreneurship guidance expert from the Sichuan Provincial Department of Human Resources and Social Security, suggested optimizing live streaming language and scientifically planning the broadcasting time slot; At the Xingfu Garden Fruit Tree Planting Professional Cooperative in Yingshan County, Li Yanglin, a senior livestock expert from the County Association for Science and Technology, suggested relying on the walnut base to develop the planting of Chinese medicinal materials under the forest.

As of now, the expert team has visited more than 40 enterprises, conducted more than 50 rounds of inspections, and solved more than 160 difficult problems such as technological upgrades, business management, and market expansion. We have also moved entrepreneurship services online, allowing entrepreneurs to accurately connect with entrepreneurship guidance experts, "said Yang Qiankun, Deputy Director of Yingshan County Employment Service Management Bureau.

From flexible employment workshops at the doorstep, to targeted skill training, and expert visits to entrepreneurship, Yingshan County responds to the expectations of the masses with practical measures, allowing workers to showcase their talents on the county's hot soil. Next, we will continue to cultivate the three major brands of 'Leye Yingshan', 'Yingshan Craftsmen', and 'Yingzai Entrepreneurship', focusing on expanding employment capacity, improving skill content, activating entrepreneurial momentum, accelerating the construction of an employment friendly development mode, and striving to write a livelihood answer sheet of 'good employment, good job', "said Guo Qiaoliang, Director of Yingshan County Employment Service Management Bureau, with full confidence. (Peng Jie)