Yingshan, Sichuan: Designated assistance activates the "spring water" of rural revitalization

In 2023, Yingshan County in Nanchong City, Sichuan Province will be listed as one of the 39 underdeveloped counties in the province. Faced with development challenges, the county quickly established a support mechanism to promote county-level work and pressed the "fast forward button" for rural revitalization. In 2024, the Social Work Department of the Provincial Party Committee led a joint effort with the Sichuan Exit Entry Border Inspection General Station, Nanchong Cultural Tourism Vocational College, and Industrial Bank Chengdu Branch to provide targeted assistance to Longyue Village in Laolin Town, Lujing Village in Lujing Town, Sanguan Village in Dongsheng Town, and Longba Village in Huilong Town in Yingshan County. Each assistance unit leverages its own advantages and continues to make efforts in talent cultivation, industrial development, cultural construction, and other aspects to inject strong momentum into rural areas.

Over the past year, the supported rural areas have gradually stimulated their endogenous "blood making" ability and gradually lost the "crutch" of assistance. Nowadays, village cadres and villagers have become the "protagonists" of rural revitalization, using their hands to outline the development blueprint and laying a solid foundation for accelerating Yingshan's transformation from an underdeveloped county.

Social work breaks through the impasse: the transformation from a 'deserted village' to a 'vibrant village'

Don't lose your defensive position, always pay attention to cutting off the opponent's passing route, and actively compete for rebounds! "In early 2025, Wu Lingli, a clerk and assistant social worker in Longyue Village, Laolin Town, planned and organized a" village BA "basketball game, which attracted young people returning home and college students on vacation to actively participate. At the same time, she also specially invited basketball enthusiasts from the county to participate. On the day of the competition, the basketball court of the village committee was packed with cheers and shouts, even more lively than the Chinese New Year.

"This activity is so awesome! Longyue Village is more and more energetic now!" Luo Jun, the head of Yingshan Tianyi Social Service Center for Handicapped People and the head of the "Three District Plan" camping project, couldn't help but praise after watching the game. In his opinion, this basketball game not only demonstrated Wu Lingli's abilities, but also showed that social work in Longyue Village has truly become popular.

Prior to this, the social work in Longyue Village did not show much improvement, and the villagers either watched TV at home or chatted together, resulting in a lack of spiritual and cultural life. It is not difficult to find the reason: the village is located 45 kilometers away from Yingshan County and is a typical deep hill village. Its geographical location is remote, resources are scarce, and it is reasonable for social work to be lukewarm.

The transfer occurred last year. The "Three Zone Plan" of the Provincial Party Committee's Social Work Department has included Yingshan County. At first glance, the Social Work Department of the County Committee has targeted Longyue Village and is implementing pilot work here, intending to make the social work in the village "live". In addition, Xiao Jian, the first secretary stationed in the village by the Provincial Party Committee's Social Work Department, is also a skilled worker in carrying out social work. With the support of multiple forces, new momentum has been injected into the social work of Longyue Village.

Since playing this basketball game, basketball sports in Longyue Village have never stopped. At the end of each workday, nearby villagers and employees from surrounding units will coincidentally run to the basketball court of the village public service center. Everyone gathered together to practice basketball skills and exercise their bodies, playing at least three times a week. Basketball became the most popular "sports star" in the village.

When it comes to Wu Lingli's proficiency in carrying out social work, we have to start with a lively Farmers' Harvest Festival event held in Longyue Village in September last year. The Harvest Festival event was guided by the Social Work Department of the Provincial Party Committee and co organized by Southwest Petroleum University, Yingshan County Tianyi Disabled Social Service Center, and other units. As a county-level social work talent training target, Wu Lingli has been busy throughout the entire process from event planning, organization to implementation. She gained a lot from this practical experience.

Before, I was completely confused about social work. After participating in the Harvest Festival, I realized that I could do so much! With this "ice breaking" journey in social work, Wu Lingli has gained a deeper understanding of social work. Fortunately, she also went to Beijing to participate in the "Three Districts" social worker capacity enhancement training course organized by the Central School. Through systematic learning, she not only grasped the intricacies of social work, but also developed many work ideas that are tailored to the actual situation of Longyue Village.

This year, Wu Lingli took the initiative to connect with the Yingshan County Charity Association and established a charity fund for Longyue Village, raising a total of over 90000 yuan. With this funding, the village no longer has to worry about running out of money to carry out activities.

Playing basketball has opened up the service window for social work, and Wu Lingli is not idle. She has contacted the Qipao Association of Yingshan County to send cultural and artistic performances to the countryside. Qipao shows and song and dance performances are staged in rotation, and the villagers watch with great interest; Before the Spring Festival, she invited a teacher from the County Calligraphers Association to write and send couplets in the village committee courtyard. The couplets with red background and black characters not only bring New Year's blessings, but also bring the warmth of culture to the hearts of the villagers.

Now the activities in Longyue Village are rich and colorful, no one talks nonsense anymore, and our spirits are different! This is the meaning of our social work. "Watching the changes in the village, Wu Lingli was genuinely happy.

After more than a year of training, Wu Lingli is now fully capable of handling social work independently! "Xiao Jian said. Wu Lingli can not only mobilize resources and organize activities to make the village more cohesive, but also help resolve neighborhood conflicts and take care of disadvantaged groups, filling the" gap "in social services in the village and adding a lot of strength to the stability and harmony of the village.

Industrial hematopoiesis: golden phoenixes fly out of the corners of the mountains

Entering Guanghua Village, Lujing Town, the forest breeding yard of villager Zhang Ligui's house is particularly lively: a group of free range chickens peck and take walks in the forest, and some even fly to tree branches to "rest"; More than 20 big white geese stretched their necks and shouted "proudly", splashing and playing in the pool. Zhang Ligui sprinkled some grain materials into the courtyard, and the chickens and geese immediately surrounded him, competing for food.

More than a year ago, I raised around 100 chickens and geese, and now I have over 300! "Zhang Ligui said with a smile. This change was all thanks to the assistance of the Sichuan Exit Entry Border Inspection Station, which helped him overcome the sales bottleneck.

Speaking of his farming career, Zhang Ligui opened the conversation box. Previously, his free range poultry had firm meat and authentic taste, which was highly favored by the market, but he never dared to expand his scale. I'm afraid if I raise too many and can't sell them, it will be troublesome if I smash my hands! "Zhang Ligui said.

Last year, Wang Haibin, a member of the Sichuan Exit Entry Border Inspection General Station stationed in Lujing Village, visited Zhang Ligui's home and learned about his concerns. Wang Haibin patted his chest and said, "Don't worry about expanding the scale. Our unit will buy back the poultry you raise from the bottom!" With these words, Zhang Ligui's heart was shaken and he immediately decided to expand the breeding scale.

Now these free range chickens are all bred by myself, with guaranteed quality! "Zhang Ligui said. With the help of Wang Haibin, he renovated and upgraded the breeding room. The newly hatched chicks are kept in the breeding room for over a month, and once they have grown strong, they are released into the forest for free range until they are sold.

Nowadays, although Zhang Ligui's breeding scale is not large, it has formed a complete chain of "self breeding and self cultivation - free range farming in the forest - unit repurchase". But he was not satisfied with this: 'Unit assistance is temporary, we cannot rely on others for our whole lives, we have to find our own sales channels!'

So, Zhang Ligui rode his motorcycle and visited various restaurants of different sizes in Peng'an and Nanchong, discussing cooperation one by one. Hard work pays off, many restaurants are willing to cooperate with him, and he has become a stable supplier of free range chickens. Now there's no need to worry about sales, there are still many orders! "Zhang Ligui said. Next, he plans to expand the scale of breeding and also wants to try raising some ducks to make the" breeding business "bigger.

Although Zhang Ligui is a very poor household in the village, he has an indomitable spirit. In addition to farming, he also cleared the abandoned land in the village and planted economic crops such as walnuts and blood oranges, as well as sweet potatoes, corn, sesame seeds, and rapeseed. As long as you are willing to put in the effort, earning tens of thousands of yuan a year is no problem! "Zhang Ligui said confidently.

In Longba Village, Huilong Town, the assistance from the Chengdu branch of Industrial Bank has also brought sweetness to the villagers. Last year, the assistance unit gave a batch of free Qingjiao Ma chicken seedlings to poverty-stricken households in the village. Now, these chickens have grown up and are ready for slaughter. Villager Tang Xiaojun looked at the lively chickens in her own circle, laughing uncontrollably.

Usually, if you can't finish eating eggs, you sell them at the market to exchange for some pocket money. At the end of the year, selling chickens is another source of income! "Tang Xiaojun calculated her financial situation and felt happy in her heart.

This year, we plan to send duck and goose seedlings to the villagers. There are over 40 ponds in the village that are perfect for breeding! "Said Huang Wenqi, a resident worker of Industrial Bank Chengdu Branch stationed in Longba Village. Duck and goose seedlings are expected to be delivered to the villagers in mid October. Next year, we will also send fruit saplings to villagers who are willing to plant, giving everyone an extra way to increase their income.

Cultural Runcun: A New Painting Scroll of Beautiful Countryside

In the mid autumn season, the courtyard of the Party and Mass Service Center in Sanguan Village, Dongsheng Town, is particularly lively in the evening. After dinner, the villagers came here one after another: some were exercising on fitness equipment, some were sitting around chatting about the joy of this year's harvest. Under the sunset, the "Rural Revitalization" themed painting on the exterior wall of the village committee office building is particularly prominent, adding vivid footnotes to this warm scene.

There are five large-scale painted villages like this, all painted on the exterior walls of villagers' houses next to the village roads. They were all painted before National Day! "Said Luo Tao, the first secretary of Sanguan Village stationed by Nanchong Cultural Tourism Vocational College. The painted content shows the rural customs, civilization, and new changes, depicting the vitality and spirit of villagers in rural revitalization.

Since Nanchong Vocational College of Culture and Tourism came to assist, our village has undergone significant changes in both its appearance and the spirit of the villagers! "Exclaimed Luo Jianquan, the secretary of the Sanguan Village Party Branch. Over the past year, the assistance units have sent literature and art to rural areas four times, with songs and dances performed in rotation, not only allowing villagers to enjoy their "cultural addiction", but also bringing everyone's hearts closer; Two fun farmer sports events were held, with activities such as rolling iron rings and picking beans, which made the villagers enjoy themselves and the relationship between officials and the masses became more harmonious; We have built ideological and cultural strongholds and created a 3-kilometer-long "Idiom Corridor". Villagers can take a look and learn when passing by, and their ideological level has been improved. The civilized rural atmosphere of neighborly harmony and mutual assistance has become more harmonious

The assistance units not only make efforts in spiritual and cultural aspects, but also deliver practical technologies to the hands of the villagers. The assistance unit organizes villagers to go out and inspect the development of the industry, carry out training on breeding and animal husbandry skills, and teach everyone online sales skills, so that villagers can "learn and apply". Villager Li Xiaocui is one of the beneficiaries.

On October 9th, in Lujiawan, Sanguan Village, rotary tillers roared and fertile land was turned into neat ridges. Li Xiaocui stood on the field ridge, commanding the agricultural machinery operators to sow rapeseed. In less than half an hour, more than an acre of land was sown.

This is over 50 acres of land that I have newly cultivated this year. Let's plant it as soon as the weather is clear! "Li Xiaocui said while wiping her sweat. At the end of last year, she returned to Sanguan Village to start her own business and established the Yingshan County New Agriculture and Animal Husbandry Professional Cooperative, cultivating more than 100 acres of land for wheat and rapeseed. But due to missing the best planting time, the harvest was not ideal. This year, she made plans early and never wanted to miss farming time or tasks again.

Li Xiaocui said that her planting experience comes partly from the guidance of local villagers, partly from the training and inspection organized by the assistance units, and an important part from the Sanguan Village Branch of Nanchong Cultural Tourism Vocational College Library in the village - which was established by the college in the village committee.

During the agricultural off-season, I go to the library to read books, search for information, and arrange cultivation, fertilization, and pest control according to the weather and soil conditions. Nowadays, this "90s" new farmer has become a skilled planter. She also learned a lot of modern planting techniques from the book: how to choose fertilizers, how to prevent and control pests and diseases, how to find social services to save costs, and how to increase efficiency through large-scale planting. She has a clear understanding of all the tricks.

Although I didn't plant well last year, I have accumulated experience and will definitely have a good harvest next year! "Speaking of the future, Li Xiaocui is full of confidence.

The person in charge of the Organization Department of Yingshan County Committee stated that it is better to teach people how to fish than to give them fish. The designated assistance units not only provide real money and silver to improve rural infrastructure, but also pay more attention to "providing methods, strong services, technology, industry development, culture, and foundation building". Through sincere assistance, they continuously stimulate the endogenous driving force of rural development, and let the magnificent picture of rural revitalization unfold slowly on the land of Yingshan. (Guo Ming)