Joint Consultation on School-Enterprise Cooperation, Jointly Cultivating New Talents in Digital Commerce

 On May 9, He Weidong, member of the Party Committee and Vice President of Nanchong Film and Television Industry Vocational College, led a team to the JD.com Southwest Headquarters Building in Beijing to have an in-depth discussion with JD.com Group on school-enterprise cooperation matters. The aim is to jointly establish the "JD.com Digital Commerce Industry College" and explore the cultivation path for high-quality skilled talents in the digital age. Li Ling, Deputy General Manager of Education Business of JD.com Logistics Group and General Manager of the Southwest Region, Jin Xingxing, Southwest Regional Person in Charge of Customer Service Operation Department of JD.com Retail Group, Yue Xin, Senior Manager of Pre-sales Solutions of Education Business of JD.com Logistics Group, and Du Qiuhong, Provincial Person in Charge of Education Business of JD.com Logistics Group, and other person in charge from various sectors of the group attended the meeting.

 At the beginning of the meeting, Du Qiuhong accompanied the visiting team to conduct an on-the-spot inspection of the JD.com Southwest Headquarters Building, comprehensively demonstrating JD.com's technological achievements and innovative practices in the fields of smart logistics and digital supply chain. At the negotiation meeting, Yue Xin systematically introduced JD.com Group's development strategy, school-enterprise cooperation models and achievements, and focused on elaborating JD.com's experience and resource advantages in the field of industry-education integration. Feng Chao, Dean of the Management School of Nanchong Film and Television Industry Vocational College, reported on the progress of the previous school-enterprise cooperation, and put forward the idea of promoting the in-depth connection between the education chain and the industrial chain with the industry college as the carrier. He emphasized the key construction of five centers including the JD.com E-commerce Practical Operation Center and the JD.com E-commerce After-sales Service Center, introducing enterprises into the school to create an integrated training environment of teaching, practical training, production and R & D, and building a community of shared future for school-enterprise cooperation. Zhao Jing, Director of the Finance Department of Sichuan Oriental Science and Education Group, Xie Xiaoqin, Vice President of Nanchong Film and Television Industry College, Luo Xiaoyan, Director of the External Cooperation Office, Chen Yinghong, Director of the E-commerce Major, and Du Qiuhong, Provincial Person in Charge of Education Business of JD.com Logistics Group, made supplementary explanations on the fields of concern respectively.

 This negotiation meeting focused on the construction of the industry college. The two sides conducted in-depth discussions on cooperation models, construction contents, expected achievements, teaching systems, and teacher training. According to the agreement, the Management School of Nanchong Film and Television Industry Vocational College will be upgraded to the "JD.com Digital Commerce Industry College". In the process of professional co-construction and substantive school operation, the relevant professional settings will be optimized to closely fit the industrial needs. In terms of practical teaching construction, the training system will be upgraded in stages, multiple training centers and cutting-edge practical platforms will be built, relevant operation systems and software resources will be introduced, and a complete practical teaching scenario will be constructed. In terms of teacher training and industry-education integration, the two sides will enhance teachers' capabilities through two-way exchanges, jointly carry out research projects, textbook compilation, academic seminars and other work, and promote the in-depth integration of corporate culture and campus culture in various forms to promote the high-quality development of the industry college.

 Jin Xingxing, Person in Charge of School-Enterprise Cooperation of JD.com Retail Group, introduced in detail JD.com's campus projects and talent demand planning, and put forward a talent cultivation closed loop with "training base - employment channel - entrepreneurship incubation" as the main line. Cao Xudong, Project Manager of Customer Service School-Enterprise Cooperation of JD.com Technology Group, said that relying on JD.com's technological advantages in the fields of intelligent customer service and big data analysis, immersive project practice opportunities will be provided for students. Wang Wenjing, Director of the Employment Promotion Center of the Industry-Education Integration Professional Committee of the China Electronics Commerce Association, emphasized that the Professional Committee will give full play to its platform role and promote the demonstration application of school-enterprise cooperation achievements in the industry.

 This negotiation meeting clarified the division of responsibilities among the two sides of school and enterprise in mechanism construction, resource investment, performance evaluation and other aspects, and put forward a collaborative innovation model of "government guidance, industry guidance, school-enterprise as the main body, and social participation". He Weidong, Vice President of Nanchong Film and Television Industry Vocational College, pointed out that the cooperation will help the college achieve the goal of "Five Golds" construction, and it is expected that replicable typical cases of industry-education integration will be formed by 2026. Representatives of JD.com Group said that taking this cooperation as an opportunity, they will further expand the layout of digital talent cultivation in the southwest region and provide talent support for the development of the regional digital economy. At the end of the meeting, the two sides took a group photo, marking the entry of the strategic cooperation into the substantive promotion stage. In the future, based on this negotiation, the two sides of school and enterprise will quickly form a cooperation agreement to make the cooperation take root, with a view to building a more perfect and efficient collaborative education mechanism, innovating the talent cultivation model, promoting the cultivation and professional upgrading of digital commerce talents, and injecting new vitality into the high-quality development of the school. (Contributed by Nanchong Film and Television Industry Vocational College)