Sichuan Nanchong: A Lantern Park with the Jialing River Cultural Theme is About to Shine

Silk Goddess Lantern Group (Effect Image)

On December 23rd, the "Light Reflecting on the Jialing River, Blessings Touring Nanchong City" 2025 Nanchong Lantern Park (hereinafter referred to as "2025 Nanchong Lantern Park") was announced at a press conference organized by relevant departments of Nanchong City, Sichuan Province.

According to the introduction, as the first large-scale cultural and tourism experience product in Nanchong in nearly 30 years, China's first immersive lantern park with the Jialing River culture at its core will grandly open on January 10, 2025, at the Yinxiang Jialingjiang Shangzhongba Wetland Park, and last until February 17th, for a total of 38 days. The lantern festival is themed around the cultural context, with silk as the ribbon, craftsmanship as the core, and entertainment as the joy, featuring three major experiential sections: "Scripted Garden Tour," "Themed Parade," and "Fine Arts Performance," achieving an immersive theme scene that integrates "lanterns + scenery," "music + dance," "food + drink," "shopping + photography," and "drama + tour."

"The lantern festival is full of highlights, offering citizens and tourists an immersive experience, a sensory refresh, and a brand-new visual impact," said a person in charge from Sichuan Jialing River Cultural Tourism Investment Group Co., Ltd. Themed around Nanchong's Three Kingdoms culture, silk culture, and Spring Festival culture, the festival has created popular lantern groups such as the Silk Goddess, Cyber Zhang Fei, and Cocoon House. By integrating with large-scale themed lanterns and using interactive garden tour modes and a blend of music, dance, poetry, and painting, combined with Nanchong's intangible cultural heritage, it creates a joyful place with bright lights, singing and dancing, and a gathering of merchants, presenting the new look of Nanchong City in the new era, and spreading the reputation of the Spring Festival's birthplace to all directions.

The park's performance activities use themed lantern groups as carriers, narrating the cultural chapters of Nanchong through the main stage performances, and NPC scripts as clues, integrating a large number of immersive interactive scene performances. It sets up many NPC character challenges such as Luo Huan, Chen Shou, Sima Xiangru, Zhuo Wenjun, Ji Xin, and Qiao Zhou, with stamp collection for surprise awards; it focuses on promoting internet celebrity check-in locations and intangible cultural heritage performances to create a festive atmosphere full of happiness and joy.

In addition, the park's performance activities also combine with the themed creativity of Nanchong's Three Kingdoms culture, silk culture, and Spring Festival culture, launching more than a hundred daily performances in the park, including "Flying Rainbow Across the River, Corridor Bridge Drum Dance," "Wukong Myth, Journey to the West Legend," "Fu Lu Shou Xi, Heavenly Official Bestows Blessings," "Phoenix Perching on the Parasol Tree, Harmonious Music," "Golden Snake Dance, Spring to Bashan," "Spring Silkworm Spinning, Colorful Brocade," "Silk Goddess, Jialing River Melody," "Brush and Ink of the Three Kingdoms, Ten Thousand Volumes of Western Hills," "Heaven and Earth, River Lanterns Blooming," and "Sichuan Northern Folk Customs, Bridge Bottom Market."

He Yuanbiao, Chairman of Sichuan Jialing River Cultural Tourism Investment Group Co., Ltd., said that hosting the 2025 Nanchong Lantern Park is to implement the municipal committee's "1558" work approach, promote traditional cultural brands, create urban cultural tourism landmarks, establish the concept of "cultivating travel with culture and highlighting culture with travel," create unique Nanchong cultural tourism brand IPs and products, further stimulate the vitality of Nanchong's cultural tourism industry development, enrich the holiday cultural life of citizens and tourists, effectively cultivate brands, gather people, activate industries, and drive consumption, and fully display the historical and cultural heritage and modern urban charm of Nanchong. 

Authors:Yi Qinghai, Tang Min