Nanchong Tianfu Shangya Hotel Holds "To Love, Know Summer" Wedding Salon

On May 23, the sky - view garden bar on the 6th floor of Nanchong Tianfu Shangya Hotel was filled with flowing lights. A wedding salon themed "To Love, Know Summer", with immersive scenarios and cross - industry linkage, injected innovative vitality into the wedding industry. This event not only attracted nearly 50 couples to experience on - site, but also gathered leading brands in the wedding industry chain. Through resource integration and scenario co - creation, it outlined the upgrade path of contemporary wedding services.

On - site, through step - by - step lighting, interactive games and food experiences, the traditional wedding banquet process was transformed into an emotional narrative scenario that progressed step by step. A prospective bride who participated in the event sighed, "There is no deliberate marketing here. It's more like friends sharing wedding inspirations, allowing people to naturally immerse themselves in it."

Aiming at the wedding banquet market in the second half of 2025, Nanchong Tianfu Shangya Hotel launched tiered preferential policies: a package priced at 999 yuan per table covers basic needs; a 1299 - yuan - per - table package adds seven rights and interests such as trial meals and free beer; and a 1599 - yuan - per - table package introduces differentiated services such as Audi wedding cars and custom - made bathrobes for brides. What's more noteworthy is that the hotel has built an "inter - industry alliance ecosystem" in cooperation with the wedding industry chain. Lafeide Wedding Design launched a special offer of a direct reduction of 6,888 yuan for its anniversary celebration; Chu Xin Gown House offers a full - series gown rental worth 2,688 yuan for contracted customers; and No.1 Xi Pu creates a one - stop service closed loop with a combination of "wine and wedding candies".

"Modern newlyweds not only pursue cost - effectiveness but also unique memory points." The relevant person in charge of the hotel said, "Through cross - border cooperation, we have expanded a single wedding banquet into an all - chain service covering gowns, videos, wines, etc., allowing each couple to customize an exclusive plan according to their needs."

On - site, Lafaides art installation themed "Summer Light Flow", the bridal corridor of Chu Xin Gown House, and the documentary video area of Blackie Film formed a multi - dimensional experience space. Qingfeng Host Studio transformed the traditional ceremony into a vivid story through improvisational interaction. "In the past, we only looked at the hardware when choosing a venue, but here, from the scenery setting to the service, it all conveys the warmth of a wedding." A guest from the wedding industry commented.

It is reported that the preferential policies of this event are applicable until December 31, and the hotel has also opened an online exclusive consultation channel simultaneously. Industry insiders analyze that in the market environment where personalized demands and rational consumption coexist, Tianfu Shangya breaks the situation with scenario innovation and ecological synergy, which may provide a new paradigm for the upgrade of the industry's service standards.

From "selling venues" to "creating experiences", this wedding salon reflects the deep - seated logic of the wedding industry's transformation from single competition to ecological prosperity. When brands take users' emotions as the core, cross - border resources are no longer simply superimposed but converge into a more vibrant service model. (Yi Qinghai, Tang Min)