Sichuan Nanchong: "520 Love Market - A Romantic Wedding Salon" Sweetly Concluded

On the evening of May 20, a wedding salon themed "Love Market" concluded sweetly at the Mingyu Haoya Hotel in Dongfang Garden, Nanchong. This wedding service event, jointly created by the hotel in collaboration with more than ten industry-leading brands such as Lafede Wedding Design, Summit Performing Arts, and Xisha Hui, attracted hundreds of couples. The event not only showcased the innovative trends of the wedding industry through an immersive experience but also reflected the diverse needs and value considerations of contemporary young people regarding marriage ceremonies.

"One-Stop Wedding" Model: From Consumption Scenarios to Emotional Connection

Inside the Champs - Elysées Coffee Shop, wedding brand booths and interactive experience areas intertwined to form a "wedding market". Couples personally brewed green plum wine and participated in point - redemption gift activities. The event site was filled with both the flavor of daily life and a sense of ceremony. Mr. He Jiang, the general manager of the hotel, said, "Traditional wedding services are shifting from single - process execution to endowing emotional value. We have built an ecological chain by collaborating with high - quality brands, aiming to provide a full - cycle solution for the newly - married group."

Data shows that policies launched by the hotel, such as the "wedding banquet package + energy consumption deduction" and "50% off lawn wedding venue rental for a limited time", resulted in six couples signing contracts on the same day. Industry insiders analyze that this "resource - intensive + service - customized" model may become the key for the wedding market in second - and third - tier cities to break through.

Serving Over 6,000 Couples in 22 Years: The Perseverance and Transformation of an Industry Benchmark

As a high - end wedding banquet benchmark in Nanchong, the Mingyu Haoya Hotel in Dongfang Garden has a 3,000 - square - meter banquet venue and a 9 - meter - high column - less main hall. Its outdoor lawn and the forest on the back mountain have become regional wedding landmarks. At the event site, Ms. Zhang, a bride born in the 2000s, was touched and said, "My parents held their wedding here 24 years ago, and now the same team is still providing services. This kind of inheritance is really touching."

Mr. He Jiang admitted that behind serving more than 6,000 couples in 22 years lies the transformation of the industry from "hardware competition" to "in - depth cultivation of soft power". "Marriage is a long - term spiritual practice, and a wedding is a mirror of social relations. We not only provide venues but also strive to help newly - weds preserve cultural memories through professional teams and digital technologies (such as the 70 - square - meter LED giant screen interaction)."

New Trends in Wedding Consumption: Balancing Rationality and Romance

Facing the fact that the "Z generation" has become the main force in wedding consumption, the event launched combination favors such as "wedding room accommodation + chess and card entertainment", which precisely met the needs of young people for "light processes and heavy experiences". On - site consulting advisers pointed out that currently, newly - weds are more concerned about the cost - effectiveness of services and personalized expression. For example, integrating green plum wine DIY into the wedding process not only controls costs but also strengthens emotional interaction.

The popularity of such wedding salons reflects the duality of contemporary young people's marriage concepts: they pursue the solemnity of the sense of ceremony while emphasizing the pragmatism of consumption decisions. How to meet this "romantic economics" through industrial upgrading is worthy of continuous exploration by the industry.

From traditional banquets to immersive wedding ecosystems, the practice of the Mingyu Haoya Hotel in Dongfang Garden, Nanchong, reveals the deep connection between the wedding service industry and regional economic development. When the "sense of ceremony" becomes an important dimension of the people's well - being index, industry innovation is not only related to market benefits but also a proposition of the times in terms of cultural construction. (Tang Min, Yi Qinghai)