Nanchong Film Industry Vocational College: Collaboration between Schools and Enterprises to Launch a New Era, Integration of Industry and Education to Cultivate Talents

Nanchong Film Industry Vocational College Industry Education Integration Forum and 2026 Vocational Education Week officially launched

In late spring, the banks of the Jialing River shine brightly. On April 25th, the Nanchong Film Industry Vocational College Industry Education Integration Forum and the launching ceremony of the 2026 Vocational Education Week were held grandly. This event focuses on the core content of the reform of key elements in vocational education and teaching. Through the linkage of the "main forum+three sub forums", it gathers vocational education experts from the Ministry of Education, industry leaders, representatives of well-known enterprises, and colleagues from colleges and universities to discuss the development path of industry education integration, explore the characteristic vocational education personnel model of the film and television industry, and inject new momentum into the high-quality development of regional vocational education.

Main forum: Gathering wisdom, seeking common development, signing contracts with schools and enterprises, and starting a new journey

On the morning of April 25th, the launch ceremony of the Industry Education Integration Forum and Vocational Education Week under the background of the reform of key elements of vocational education teaching was held at the Literature and Art Center of Nanchong Film Industry Vocational College. Experts from the Industry Education Cooperation Department of the Vocational Education Development Center of the Ministry of Education, the National Radio and Television and Network Audiovisual Vocational Education Teaching Guidance Committee, representatives from Phoenix Industry Education Integration Group, JD.com, Huawei (Zhiyun) and other enterprises, as well as guests from sister colleges attended the event.

In his speech, Li Taibin, the president of Nanchong Film Industry Vocational College, introduced that as the only higher vocational college in China with "film industry" as its characteristic, the school is based on the educational philosophy of "digital intelligence as the foundation, industry education co education, and light and shadow casting soul", focusing on cultivating technical and skilled talents in the fields of film and television industry, digital intelligence audio-visual, and digital creativity. It has led the establishment of the Sichuan Province Digital Intelligence Audiovisual and Intelligent Manufacturing Industry Education Integration Community and jointly built the Industry College with many leading enterprises. The school will take the linkage reform of five elements including majors, courses, textbooks, teachers, and internships as the starting point to promote the deepening and implementation of industry education integration. It also announced on site that it will jointly build the Phoenix Digital Creative Industry College with the Phoenix Industry Education Integration Group to create a full industry chain collaborative education system.

At the event, Kou Delin, Secretary of the Party Committee and Chairman of Sichuan Oriental Science and Education Group, and Chairman of Nanchong Film Industry Vocational College, signed a cooperation agreement with Liu Jiangbo, President of Phoenix Industry Education Integration Group. The two sides will carry out in-depth cooperation in talent co education, resource co construction, standard co determination, employment sharing, innovation co promotion and other aspects, marking a new stage of physical and deep development of the school's industry education integration.

Luan Tao, Vice President of Phoenix Industry Education Integration Group, Zhang Jinke, Head of Sichuan Tibet Cooperation Department of Beijing JD Century Trading Co., Ltd., and Professor Kang Yongbin, Director of the Media Department of Hebei Vocational College of Foreign Trade and Economics, respectively gave themed presentations, sharing innovative practical experience in industry education integration from the dimensions of digital creative industry education ecology, e-commerce digital intelligence industry integration, and event media industry education collaboration, providing reference for the development of vocational education in film and television media.

The person in charge of the Industry Education Cooperation Department of the Vocational Education Development Center of the Ministry of Education provided special guidance, elaborating on the essence of the integration of industry and education in vocational education, emphasizing the need to promote the physical operation of the industry education integration platform, build a collaborative governance framework with clear rights and responsibilities, promote enterprises to become important entities in education, achieve deep binding of subjects, resources, education, and interests, and provide direction for the high-quality development of industry education integration in schools.

Under the witness of all guests, the 2026 Vocational Education Week of Nanchong Film Industry Vocational College was officially launched.

Three point forum accurately empowers vocational education to improve quality and efficiency

This forum is divided into three sub forums, focusing on different dimensions to make precise efforts and promote the effective implementation of industry education integration.

Forum One focuses on deepening the integration of industry and education, and implementing reforms in teaching elements. Representatives from the school and cooperative units that have jointly established industrial colleges hold discussions and exchanges. Both schools and enterprises closely focus on the five key teaching elements of professionalism, curriculum, textbooks, teachers, and internships and practical training, and conduct in-depth discussions on core issues such as the integration of industry and education, the implementation of industry demand, and the sharing of resources, in order to seek a new path for deep cooperation between schools and enterprises.

Forum 2 focuses on the construction of professional standards and the development of teaching staff in higher vocational education. Guo Weidong, an expert from the National Radio and Television and Network Audiovisual Vocational Education Teaching Guidance Committee, interpreted the professional standards of higher vocational schools on site, providing guidance from the aspects of professional settings, training objectives, curriculum system, teaching staff, and practical training conditions, and providing authoritative support for the standardization and normalization construction of film and television media majors in schools.

Forum Three invites Zhang Zheng, Senior Director of Phoenix TV and Chief Director of "Shede Smart People", to give a special lecture on the theme of "Cross border and Integration: Character Documentary Content Creation and Brand Building in the New Media Era". Combining industry practice, he will share practical content such as documentary creation, program planning, and audio-visual technology innovation with teachers and students, and provide interactive Q&A on site to help students improve their professional practical abilities.

Deepening the integration of industry and education to create a distinctive brand of film and television vocational education

The launch ceremony of the Industry Education Integration Forum and Vocational Education Week is an important practice for Nanchong Film Industry Vocational College to implement the "Outline of the Plan for Building an Education Strong Country" and deepen vocational education and teaching reform. The event consolidates the efforts of various parties, including government, schools, and enterprises, breaks down barriers between industrial demand and education supply, and promotes the deep development of industry education integration towards entity, marketization, and project-based development.

In the future, Nanchong Film Industry Vocational College will continue to focus on the integration of industry and education, deepen school enterprise collaboration and industry linkage, strengthen the industry college, build a strong industry education integration community, and make every effort to create a distinctive brand of vocational education in the film and television industry. It will cultivate more high-quality technical and skilled talents throughout the industry chain, contribute to the high-quality development of vocational education and the prosperity of the cultural industry. (Li Songbai, Tang Rong)