Collaboration between schools and enterprises to deepen the cultivation of mulberry tea industry, integrate production and education, and empower local development

On April 22, the first Nanchong Mulberry Tea Festival and Skills Competition of 2026, jointly organized by Nanchong Film Industry Vocational College and Sichuan Shanghao Tea Industry Co., Ltd., was successfully held in Jialing District Sericulture National Modern Agriculture Industrial Park. The event focuses on school enterprise cooperation and the integration of industry and education, with a focus on the high-quality development of Nanchong's mulberry tea industry. Important ceremonies such as strategic cooperation signing and plaque unveiling are held simultaneously to promote deep collaboration and win-win development between vocational education and local industries. Kou Delin, Secretary of the Party Committee, Chairman of the Board, and Chairman of the College of Sichuan Oriental Science and Education Group, along with school leaders Tian Jianguo and He Weidong, attended the event.

Tian Jianguo pointed out in his speech that this event is an important practice for the college to practice the integration of industry and education, the concept of school enterprise cooperation in running schools, and to serve the Nanchong mulberry tea industry and rural revitalization. The competition started on April 1st, with 5 online tracks and 6 offline projects, covering the entire industry chain of mulberry tea skills such as AI creation, short videos, live marketing, tea art display, mulberry banquet production, and mulberry tree pruning. It not only inherits intangible cultural heritage, but also meets the needs of digital economy development, providing a practical training and skill improvement platform for industry talents and students, realizing the promotion of learning, training, production, and integration through competition. He stated that the school will continue to adhere to the original intention of vocational education, deepen the integration of industry and education, school enterprise cooperation, actively connect with the development needs of the mulberry tea industry, optimize talent training programs, improve the quality of education, and fully cultivate high-quality skilled talents that are suitable for local development; At the same time, fully leverage the advantages of talent and technology, deeply participate in the promotion of mulberry tea brand, cultural exploration, product innovation, market promotion and other work, strengthen coordination and linkage with the government and enterprises, and contribute vocational education strength to the high-quality development of the mulberry tea industry in Nanchong and the comprehensive revitalization of rural areas in Jialing District.

At the signing ceremony, Koudelin and Sichuan Shanghao Tea Industry reached a deep strategic cooperation. Both parties will rely on the resources of Jialing District Sericulture National Modern Agriculture Industrial Park to jointly establish training bases, research characteristic courses, and cultivate skilled talents. They will closely connect the real production scenarios of enterprises with the talent cultivation of schools, provide stable talent support and professional media services for enterprises, promote the transformation of the mulberry tea industry towards intensification, specialization, and intelligence, and achieve resource sharing, complementary advantages, and mutual benefit between schools and enterprises.

After the signing of the contract, both parties jointly unveiled platforms such as the school enterprise cooperation talent training base and practical teaching base, marking the transition of their cooperation from strategic consensus to practical implementation, and laying a solid foundation for long-term and stable industry education collaborative education.

After the unveiling ceremony, Vice Presidents Tian Jianguo and He Weidong jointly presented honor certificates, trophies, and prizes to the students who won in this competition, encouraging them to adhere to craftsmanship, improve skills, and serve the development of local industries with excellent abilities.

This event, with the competition as the link and cooperation as the core, is a vivid practice of Southern Film serving the local area and empowering the industry. In the future, Southern Film will continue to take school enterprise cooperation as the starting point and industry demand as the guidance, establish vocational education on the local industrial chain, cultivate craftsmen with ingenuity, and revitalize industries with skills, writing a new chapter in the journey of serving regional economic development and supporting rural revitalization.