Nanchong Film Industry Vocational College held a symposium on the development of broadcasting, television, network audio-visual industry and school construction

In order to accurately meet the talent needs of the broadcasting and online video industries, deepen the integration of industry and education, and promote school enterprise collaboration in education, Nanchong Film Industry Vocational College (referred to as "Nanying") recently successfully held a guest professor and industry mentor appointment ceremony, as well as a symposium on the development of the broadcasting and film industry and school construction. Four senior experts from the State Administration of Radio, Film and Television and the forefront of the industry have been officially hired by Southern Film, injecting authoritative industry strength into the school's talent cultivation and professional construction, and building a new bridge for the high-quality development of the broadcasting, television, network, audio-visual industry to connect industry and education.

At the event, Tian Jianguo stated that the current broadcasting and online video industry is entering a critical juncture of deep integration of AIGC, explosion of micro dramas, and full media transformation. The industry's demand for comprehensive talents with deep integration of technology and art is becoming increasingly urgent. The appointment of top experts in the industry as guest professors and industry mentors is not only an important measure for Southern Film to optimize professional construction and improve the quality of talent cultivation, but also a concrete practice for the school to actively connect with the forefront of the industry and solve the problem of talent supply and demand disconnect. It will lay a solid foundation for the industry to provide more high-quality technical and skilled talents.

It is reported that the four experts hired this time, Pan Xiangming, Ma Jing, Wei Kaipeng, and Jia Hongyi, have long been deeply involved in core fields such as broadcasting and television management, content creation, talent cultivation, online audio-visual, entertainment and legal affairs. They possess a high level of policy, rich practical experience, and broad academic vision, and are all influential leaders in the industry.

After the appointment ceremony, the four experts conducted themed sharing on core topics such as the development trend of the broadcasting and television network video industry, pain points in talent cultivation, and professional construction directions, and had in-depth interactions with teachers and students from Southern Film. Pan Xiangming, based on his own work experience in the field of broadcasting and health promotion in China, suggests that the school should focus on industry demand, expand the direction of health audio-visual content, and focus on cultivating versatile talents; Ma Jing shared the entrepreneurial journey of Hunan Radio and Television, urging young students to stick to their dreams, be pragmatic and forge ahead. She also stated that she will deepen cooperation with Southern Film in the field of education and training, and help improve the quality and upgrading of the school's professional construction; Taking his own cross-border growth experience as an example, Wei Kaipeng encourages teachers and students to maintain a lifelong learning attitude, actively embrace technological changes, and emphasizes that vocational education must closely follow industry needs and strengthen practical teaching; Jia Hongyi focuses on the trend of industry transformation in the AI era, deeply analyzes the development opportunities of content industry and intelligent manufacturing, reminds students to stick to their passion in technological iteration, and hone their creativity and core competitiveness.

During the interactive session, teachers and students actively asked questions about industry hot topics such as going global with film and television content, career development of online anchors, AI creation standards, and career planning for commercial hosts. Four experts combined their own industry experience to answer questions one by one, creating a warm and harmonious atmosphere on site. In addition, experts also highlighted the relevant situation of the national network anchor professional skills competition, providing authoritative guidance and high-quality platform for the construction of related majors and students' practical growth in Southern Film.

In his summary, Li Taibin stated that the sharing of the four experts was insightful, pragmatic, and relevant, providing important references for the reform of school education and teaching, as well as the innovation of talent cultivation models. In the future, the school will take this appointment and symposium as an opportunity to firmly grasp the new development trend of the online audio-visual industry, strengthen the cultivation of innovation ability, focus on practical teaching implementation, promote cross-border integration development, and fully cultivate composite talents in broadcasting and online video who understand policies, are skilled in technology, good at creativity, can operate, and keep the bottom line. At the same time, the school will fully leverage the resource advantages of guest professors and industry mentors, regularly carry out industry guidance, curriculum teaching, practical training and other cooperation, continue to deepen the integration of industry and education, collaborate in education, continuously improve the level of education and the quality of education, and contribute the strength of Southern Film to the prosperous development of China's broadcasting and online audiovisual industry.

The successful holding of this event marks a solid step forward for Southern Film in the integration of industry and education, school enterprise cooperation, and industry collaborative education. In the future, Southern Film will continue to focus on the forefront of the industry, gather high-quality resources, adhere to the characteristics of film and television media education, cultivate more high-quality technical and skilled talents that meet the needs of the times, and help promote the high-quality development of regional cultural and broadcasting industries. (Li Songbai, Xiang Jun)