Yingshan, Sichuan: Escort and assist entrepreneurs in realizing their dreams for the employed

Employment is the foundation of people's livelihood and development. During the 14th Five Year Plan period, Yingshan County in Nanchong City, Sichuan Province, will continue to strengthen its employment priority strategy and stabilize the employment base; Promote entrepreneurship to drive employment and stimulate new market vitality; Improve the quality and efficiency of training, and enhance the competitiveness of workers in employment. At the same time, we will focus on targeted measures for key groups, tap into the potential of employment assistance, continuously improve the efficiency of employment services, and cultivate and create new employment growth points.

Building bridges, promoting employment and recruiting in both directions

The factory is located in Yingshan Economic Development Zone, working 8 hours a day with a monthly salary of over 3000 yuan... "On January 30th, staff from Yingshan Yingle Tao E-commerce Co., Ltd. visited Sichuan Xinweida Technology Co., Ltd. to conduct a live stream of job exploration and guidance. A large number of job seekers gathered in the live broadcast room, and the staff patiently answered questions while allowing job seekers to intuitively understand the work environment and process through the lens.

I was one of the first employees to join Sichuan Xinweida Technology Co., Ltd. in March last year. Currently, I am engaged in administrative work and receive good treatment, "said employee Li Xiaomei. She found her job through live streaming on" Yingle Tao "and now has a stable job that allows her to take care of her family. She is very satisfied and cherishes it.

During the "14th Five Year Plan" period, Yingshan County Employment Bureau launched the "Leye Yingshan" Tiktok number, opened up the live broadcasting employment sector, and reached cooperation with Yingshan Yingletao E-commerce Co., Ltd. to entrust it to carry out live broadcasting activities. Job seekers can obtain enterprise recruitment information online to achieve precise job matching and rapid employment.

We regularly hold live streaming job placement activities every Tuesday, Thursday, and Sunday evening. Firstly, we release enterprise recruitment information to provide job seekers with choices. Secondly, we collect job seekers' employment intentions and provide accurate recommendations in the background. "The relevant person in charge of Yingshan County Employment Bureau explained that live streaming staff will also hold irregular live broadcasts of job exploration in enterprises. Through the" online+offline "recruitment service model, we focus on solving the problems of" difficulty in recruiting "for enterprises and" difficulty in finding employment "for citizens.

Live streaming guidance has also solved the problem of 'shortage of personnel when starting work' for newly started enterprises. The person in charge recalled that in November last year, before Sichuan Jiangteng Metal Products Co., Ltd. in Yingshan Economic Development Zone started construction, the county employment bureau organized a large number of job seekers to visit the enterprise for job exploration. Through pre job training, they were able to find employment smoothly and alleviate the urgent shortage of personnel when the enterprise started construction.

In fact, the "online+offline" model is only one of the three "1+1" recruitment service models constructed by the Yingshan County Employment Bureau. In addition, the bureau also implements the "government+enterprise" and "market+rush" models, coordinating various forces and activating various resources to provide professional services such as customized plans and tailored recruitment for enterprises. Recruitment activities such as sending workers to rural areas and double selection fairs for returning migrant workers are carried out in the county to bring job positions to the people.

During the 14th Five Year Plan period, Yingshan County adhered to the concept of "government guidance, enterprise entities, and market operation", implemented the policy of prioritizing employment, vigorously promoted the construction of flexible employment workshops, and effectively resolved the contradiction between caring for families and increasing income. By utilizing idle resources in the community to create "doorstep" employment workshops, a three-level linkage system of "enterprise orders+community workshops+home contract manufacturing" has been formed, promoting flexible employment, home contract manufacturing, piece rate payment, monthly settlement and other methods, which not only improves social production efficiency but also enhances the resilience of regional economic development. According to incomplete statistics, Yingshan County has built over 100 flexible employment workshops of various types, employing more than 2100 people.

We have taken multiple measures to ensure employment and promote employment. We have launched three '1+1' recruitment services on a regular basis, integrating multiple forces, enriching recruitment methods, and expanding recruitment channels. We have set up recruitment stations in county towns and recruitment points in townships to achieve 'zero distance' connection between people and positions. The relevant person in charge of Yingshan County Employment Bureau stated that during the 14th Five Year Plan period, Yingshan County has achieved a total of more than 38000 new urban jobs, more than 11000 unemployed people have been reemployed, and nearly 5000 people with employment difficulties have been employed. Multiple indicators have exceeded the target tasks by more than 10 percentage points.

Guidance services help entrepreneurs achieve their dreams

On the weekend of January 31st, the popularity of Yinuo Bakery in Yingshan County was high. In the handmade DIY area, there are both parents and children scribbling recklessly, as well as couples collaborating to make creative cakes. Shop owner Xie Jiahong warmly greeted customers while guiding them in creative combinations to create personalized desserts.

The entrepreneurial process was particularly difficult, fortunately with the help of the Yingshan County Employment Bureau, "Xie Jiahong recalled. After she came to Yingshan in 2023, the staff of the county employment bureau accompanied her throughout the project inspection, formulated the entrepreneurial plan, and finally helped her choose the" sweet career "- to establish the first DIY cake baking shop in Yingshan County. She insists on using high-quality ingredients to safeguard food safety, filling the gap in the local area's ability to combine parent-child interaction with personalized cake and cookie baking.

With the help of the county employment bureau, I successfully overcame the bottleneck period of entrepreneurship, "said Xie Jiahong. In the early stages of entrepreneurship, it was difficult for her to succeed, but it was the staff of the county employment bureau who took the initiative to fight for policies such as entrepreneurship subsidies, tax and fee reductions, and rent reductions, which greatly eased her entrepreneurial pressure.

Not only that, the county employment bureau also recommended my store and products through its official online account, and shared my entrepreneurial story. "Xie Jiahong said that it was the county employment bureau that helped her take the first step towards entrepreneurship and taught her how to use online platforms to increase popularity and traffic.

Nowadays, Yinuo Baking has become a well-known handmade DIY internet celebrity store in Yingshan County, and a typical case of college students starting their own businesses. According to Xie Jiahong, she has opened baking skills training courses to incubate baking technical talents. Currently, she has 2 direct operated stores and 1 student franchise store, with broad development prospects.

Xie Jiahong's successful entrepreneurship is just a microcosm of how the Yingshan County Employment Bureau has helped numerous entrepreneurs. During the 14th Five Year Plan period, the Employment Bureau of Yingshan County guided and served a total of 22 entrepreneurs to successfully start businesses, while also giving birth to more market entities and providing more job opportunities, fully reflecting the multiplier effect of entrepreneurship driving employment and forming a virtuous cycle of "entrepreneurship leading to employment and employment promoting entrepreneurship".

In order to build a better platform for entrepreneurs, during the 14th Five Year Plan period, Yingshan County extensively built entrepreneurial carriers: invested 450 million yuan to build the Yingshan County Innovation and Entrepreneurship Base, and settled 12 enterprises; Build entrepreneurial blocks and markets in Shenghuajin Street and Xicheng Fengqing Food Plaza, with 125 entrepreneurial entities settled in; Improve 13 entrepreneurship incubation bases, including the Xiaoqiao Hometown Entrepreneurship Demonstration Base and the Yudi Village Hometown Migrant Workers Entrepreneurship Park in Dongsheng Town, with 135 entrepreneurial entities settled in.

We have also conscientiously implemented various entrepreneurship policies, issuing 263 entrepreneurship guarantee loans totaling 170 million yuan to eligible individuals and small and micro enterprises, and cumulatively issuing 9.9368 million yuan in subsidized loans; issuing 987 entrepreneurship subsidies totaling 9.77 million yuan, driving employment for more than 3000 people, "said the person in charge of Yingshan County Employment Bureau.

Last year, at the 5th "Tianfu Cup" Entrepreneurship Competition hosted by 9 departments including the Department of Human Resources and Social Security of Sichuan Province, the Yingshan County Employment Bureau recommended works such as "One Person, One Leaf, One Love" and "Returning to Yanxing City, Happy Employment", which respectively told touching stories of returning entrepreneurs Deng Peng and Xie Huarong who devoted themselves to the construction of industries in their hometowns and used entrepreneurship to drive employment. The two works were respectively awarded the titles of "Top Ten Entrepreneurial Stories" and "Maker Star", which sparked strong reactions among entrepreneurs and further stimulated their entrepreneurial enthusiasm.

Training empowers and enhances competitiveness in employment and entrepreneurship

On February 1st, the Jingyang Hotel in Yingshan was filled with diners, sitting together to enjoy delicious food, chat about daily life, and send blessings, exuding a festive atmosphere. Pushing and changing cups, many people praise the dishes on the table endlessly. The dishes with a strong "Yingshan flavor" such as "Qingshui fish porridge" and "Xiaoqiao pork liver" were all created by hotel employee Xiao Pingli. Xiao Pingli introduced that the skills of cooking these dishes were learned during the "Homesick Cuisine" special training activity held by the Yingshan County Employment Bureau last year. Through training, my cooking skills have greatly improved, gained recognition from everyone, and enabled me to achieve stable employment

The relevant person in charge of Yingshan County Employment Bureau introduced that last year, the bureau innovatively launched a "Homesick Cuisine" special training activity, carefully setting up regional characteristic "Homesick Cuisine" teaching courses such as "Luoshi Water Slippery Meat" and "Clear Water Fish Porridge", and also inviting local specialty dish inheritors to give on-site lectures. The training adopts a combination of theoretical explanation and practical exercises, with hands-on teaching throughout the entire process from ingredient selection, knife handling to cooking heat and flavor modulation, ensuring that students master the authentic "Yingshan flavor".

It is reported that the Yingshan County Employment Bureau's training in the tertiary industry is not limited to "homesickness dishes". In order to promote the development of characteristic industries, during the 14th Five Year Plan period, the bureau also collaborated with the county migrant worker service center and commissioned third-party institutions to strengthen the construction of the "Suishan Auntie" labor service brand, rehabilitation therapy industry, and e-commerce industry. Special training was carried out for domestic services, professional therapy, e-commerce service personnel, etc. A total of 4251 people were trained to help job seekers acquire a skill and accumulate technical capital for employment and entrepreneurship.

To further enhance the efficiency of employment and entrepreneurship, the training work of Yingshan County Employment Bureau also covers the industrial and agricultural fields.

Based on the needs of key enterprises, we have accurately coordinated and established a training demand ledger for seven occupations including electrical components and equipment assembly personnel, sewing workers, etc., and carried out order based training, "said the person in charge of Yingshan County Employment Bureau. Currently, we have trained 4294 employees for companies such as Youlaite, Rongsheng Electronics, and Xinweida, helping job seekers smoothly enter the workforce and achieve stable employment.

At the same time, the Yingshan County Employment Bureau has also turned its attention to large-scale agriculture and agricultural industrial parks. Inviting experts and professors from Southwest University to carry out a "tour+training" activity for characteristic industries such as loquat, citrus, honeysuckle, and sericulture; At the same time, organize village cadres within the county to participate in "entrepreneurship+breeding" training, supporting them to start businesses or expand industrial scale.

We adopt new teaching models such as' small class system+practical training 'and' field classroom+technology special envoy ', establish a diversified mechanism of' government subsidies+institutional benefits+free students', provide customized training services, and target the delivery of skilled talents. "The relevant person in charge of Yingshan County Employment Bureau stated that this ensures that the training content is accurately matched with real needs, which not only meets the diversified needs of the market for talents, but also provides job seekers with broader employment and entrepreneurship space.

The main person in charge of Yingshan County Employment Bureau stated that in the future, the goal of "promoting high-quality and full employment" will be anchored, and promoting employment will be taken as a priority goal for economic and social development. Efforts will be made to increase the publicity of employment and entrepreneurship, continuously optimize the employment and entrepreneurship ecology, fully unleash the potential of employment and entrepreneurship, and strive to create a "big employment" pattern with continuously expanding employment scale, optimizing employment structure, and steadily improving employment quality.

Related news:

Yingshan County Recruitment Market Unveiled

Covering functions such as regular recruitment services, fixed day special recruitment, and skill enhancement services

Recently, the Yingshan County Recruitment Market located in Yunfengshan Community, Langchi Street, Yingshan County was officially unveiled, and the "Zero Distance Employment Service for Job Positions in Communities" special recruitment fair for Yingshan County in 2026 was held simultaneously.

On the opening day of the Yingshan County Recruitment Market, 24 companies including Sichuan Dexun Future Technology Co., Ltd., Sichuan Zhuyu Food Co., Ltd., and Sichuan Xicheng Electronic Technology Co., Ltd. set up recruitment booths. The staff distributed promotional materials to passing citizens, detailing the production situation, job requirements, employment gap, salary and other information of the companies. Job seekers carefully read job postings, listen to staff introductions, understand relevant situations, and search for suitable positions.

On that day's job fair, a total of 175 positions were offered, including CNC operators, accountants, administrative clerks, etc., and more than 240 people expressed their employment intentions.

It is reported that the Yingshan County Recruitment Market covers functions such as normalized recruitment services, fixed day special recruitment, enterprise selection, policy consultation, and skill improvement services, further enriching the connotation of the three "3+1" recruitment service models in Yingshan. The aim is to build a bridge for face-to-face communication between enterprises and job seekers, achieve cost reduction and efficiency improvement in recruitment and employment, and help more community residents achieve stable employment at their doorstep.

It is understood that the Yingshan County Recruitment Market is one of the five grassroots employment service stations in the county, located in the northern part of Yingshan County. The other four grassroots employment service stations are Yingshan County Gig Market, County Human Resources Market, Employment E Station, and County Employment Service Station, located in the central, eastern, western, and southern parts of the county, respectively. In addition to the Yingshan County Recruitment Market established this time, there are grassroots employment service stations in various areas of the county, and the "15 minute Employment Service Circle" has been officially formed, connecting the "last mile" of employment services for the people in the county.

The scientific layout of service outlets and the establishment of a recruitment and employment network can not only meet the needs of the masses to quickly match positions, but also facilitate the screening of talents by enterprises, making employment and employment more efficient, "said the relevant person in charge of Yingshan County Employment Bureau. (Guo Ming, Duan Xiaohong)