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Nanchong, Sichuan: Rural gatherings with strong New Year's flavors pack "popular science couplets" into the back of New Year's shopping baskets

 time:2026-01-24 View:1764

On January 24th, the sixth day of the twelfth lunar month, for the villagers of Shuangluochang in Qingshi Town, Xichong County, Nanchong City, Sichuan Province, this is the latest market day before the Laba Festival. After the Laba Festival, it's the New Year. This market day is more popular than usual. New Year's goods have become the "C-place" of this market day.


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There is a "neighboring tea house" on the street, which has been open here for nearly 30 years. It is a must visit place for everyone to gather for tea talks on market days. Xie Junxian, Vice Chairman of Nanchong Association for Science and Technology and Vice Dean of Modern Agriculture College of Nanchong Vocational College of Science and Technology, also attended this special "Spring Festival Tea Party" with a special New Year's greeting. The Chinese New Year couplets with a "technological language style" and promotional slang such as anti fraud phrases woven into catchphrases have made the villagers gather around to listen, watch, and learn.

The tea table served as a table, with ink, paper, and inkstones laid out, and the villagers gathered around. Adjust the ink and moisten the pen, while Xie Junxian writes and reads, and also explains to everyone. Golden Horse Protects Security Scams, Technology Builds Shield for Wealth, Horizontal Inscription 'Smart Security'. This couplet tells the story of preventing telecom fraud and protecting our 'money bags'. Golden Horse Leads Spring with Wisdom, Technology Runs the Field and Ignites Agriculture', tells the story of smart painting of rural areas. The new year brings a thousand auspicious blessings, and the year of wisdom brings a hundred smooth blessings


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Li Bin, a villager from Shuangmiaoya Village in Qingshi Town, said, "The science popularization couplets are good. When you stick them on your door, you will remember them all year round. The red paper and black characters not only have a New Year's atmosphere, but also remind the elderly at home and let the children who come home for the New Year learn some knowledge

It is reported that there were over 300 couplets on that day, of which over 200 were written by Xie Junxian at home and brought to the tea house. Nearly 100 couplets were written on site, and fellow calligraphers were invited to write couplets together, which were given to everyone for free.

After entering the twelfth lunar month, it is the time when the local New Year flavor is strongest. In rural areas, every household has to buy five or six Spring Festival couplets, and even the kitchen, hall, bedroom, front door, and even pigsty house have to stick Spring Festival couplets. Xie Junxian said that holding such a Spring Festival couplet giving activity on market days is not only for science popularization, but also for the protection of the New Year flavor.


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Next, we will gradually carry out the "Science Popularization Spring Festival Couplets" activity in communities, restaurants, tea houses, industrial parks, and rural areas in Nanchong, planning to send out 2000 pairs of Spring Festival couplets. Using the most popular and necessary methods for every household, we aim to bring scientific knowledge into rural areas and households, allowing everyone to experience the flavor of the New Year and the changes brought about by technological development, "said Xie Junxian. (Zhao Tao)


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