Sichuan Yingshan: The 7th Black Goat Food Culture Week opens

On the afternoon of December 19th, the opening ceremony of the 7th Nanchong Yingshan Black Goat Food Culture Week was held grandly on Wenyun Road in Yingshan County. As the core supporting activity of the opening ceremony, the county cultural, radio, and tourism bureau carefully planned a synchronized and exciting cultural performance, which gathered popularity from all over the world with cultural charm and activated daily consumption with strong popularity, opening a successful curtain for the entire Food Culture Week event and achieving a good effect of "climax at the beginning".

Artistic stage opens, gathering visitors from all directions

At 17:30 on the same day, as Shi Yi, member of the Standing Committee of the Nanchong Municipal Party Committee, Minister of the United Front Work Department, and Chairman of the Municipal Federation of Trade Unions, announced the official launch of the event, the cultural performance stage was opened simultaneously, forming a linkage with the exhibition and sales area for characteristic products and the Heishan Yangmei Food Tasting Area. The County Bureau of Culture, Radio, Television and Tourism closely follows the theme of "Millennium Yingshan County - Ecological Black Goat", selecting songs, dances, local folk arts and other programs that cater to the preferences of the masses to be staged in rotation. It not only integrates the cultural heritage of Yingshan's millennium ancient city, but also highlights the vitality of the black goat industry development, vividly demonstrating the vigorous vitality of Yingshan's urban and rural areas and the warm and simple spirit of the people. According to on-site statistics, the main venue received over 130000 visitors on the day of the opening ceremony, with over 80% of them stopping by due to cultural performances, effectively gathering the activity's popularity and fully showcasing the vitality and warmth of the millennium old city at the opening ceremony.

Popularity conversion empowers activation of daily consumption

The strong popularity gathered by cultural performances was immediately transformed into tangible consumption momentum on the same day, achieving a positive interaction between culture and economy. One is the booming consumption of specialty foods. The "Long Table Feast" in the Heishan Yangmei Food Zone was very popular. The limited supply of free mutton soup on that day was in short supply. Roasted whole lamb, mutton kebabs and other specialty foods were sold in a tight market. Traditional flavors such as Yingshan Cold Noodles and Xiaoqiao Pig Liver were also popular with tourists. Secondly, the products showcased and sold are widely favored. In the exhibition and sales area for specialty products, famous and excellent agricultural products, industrial products, and intangible cultural heritage handicrafts are attracted to tourists through the flow of people brought by cultural performances, such as scanning codes to receive coupons and using consumption coupons to offset purchases. The third is the initial manifestation of the leverage effect of consumer vouchers. 1.85 million yuan electronic consumption vouchers were distributed simultaneously on the day of the opening ceremony, and citizens and tourists actively participated in food check-in and product procurement after enjoying the cultural performance. In addition, e-commerce anchors launched a live streaming sales competition combining cultural and artistic performance scenes, with over 500000 online views on the same day, opening up a wider sales channel for Yingshan's characteristic products.

Opening with impressive results, laying a solid foundation for the event

On the day of the opening ceremony, the County Bureau of Culture, Radio, Film and Tourism successfully fired the first shot of the 7th Black Goat Food Culture Week through the deep integration of cultural performances and intangible cultural heritage exhibitions. It not only showcased the charm of Yingshan's culture and tourism, but also activated instant consumption, further spreading the beautiful business card of "Yingshan Black Goat" at the opening ceremony. Next, the County Bureau of Culture, Radio, Film and Tourism will continue to plan and execute subsequent cultural and artistic activities, continuously consolidate the effectiveness of the activities, and provide strong support for the continuous gathering of popularity and promotion of consumption throughout the entire Food Culture Week event.