Yingshan, Sichuan: Ranked as a 'Leading County' in National County level Business with Strength

Recently, in the "communication, mutual promotion, and joint expansion" county business innovation and development exchange activity of the fourth Global Digital Trade Expo, the Ministry of Commerce announced the list of typical cases of "leading counties" of county commerce in 2025, and Yingshan County, Nanchong City, Sichuan Province, was on the list.

A favorable business environment, smooth logistics system, and diverse consumption scenarios have jointly built a solid foundation for Yingshan County's leading commercial sector. In 2024, the total retail sales of consumer goods in Yingshan County reached 15.04 billion yuan, with a growth rate of 3.4%; The added value of the service industry was 15.25 billion yuan, with a growth rate of 7.8%; The revenue of key service industries above designated size is 2.5 billion yuan, with a growth rate of 39%, and multiple indicators are among the top in the city.

Optimize business layout and build a comprehensive coverage network

Overlooking Yingshan County, commercial vitality is overwhelming. Mature commercial districts such as Langrun International Xingyue City and Shenghua City Fuxing Bridge connect diverse formats such as catering, retail, and leisure, gathering into a thriving driving force for county-level consumption. At the same time, large-scale commercial complexes such as Aegean Sea · Yingli and Donghua International are accelerating their construction progress and brand investment, further enhancing the radiation power and core competitiveness of Yingshan's commerce and trade.

As Singles' Day approaches, the commercial and service industry in Yingshan County is also entering its peak season. Various promotional activities are being launched one after another, and supermarkets and markets are crowded with people. Hotels and restaurants are bustling, and entertainment venues are extremely popular. "The store launched the" Double 11 "special, and I got the coupon in Tiktok. The original price of the buffet was 88 yuan per person, but now it's only 111.1 yuan for two people, which is particularly cost-effective." Ms. He, who had just spent money in a barbecue shop, said with satisfaction.

In order to better meet the diverse needs of consumers and enhance the consumption experience, we promote differentiated development of commercial districts in the county: Langrun International Xingyue City commercial district highlights the positioning of populism and high cost-effectiveness; Shenghua City Fuxingqiao commercial district highlights comprehensive consumption to meet the needs of public leisure and art experience; Furongshui Town Aegean Sea Yingli commercial district positions quality consumption. "The relevant person in charge of Yingshan County Business and Economic Cooperation Foreign Affairs Bureau introduced that through multi-point layout and differentiated creation, personalized needs of different consumer groups can be met.

The commercial vitality is not limited to the county town. Entering the Huilong Town Commercial Center, the supermarket shelves are filled with a dazzling array of goods, with fresh food specialties and daily necessities divided in an orderly manner, no less impressive than the county supermarket. Previously, when buying large household appliances, one had to go to the city. Now, everything is available in town at affordable prices, "said Ms. Liu, who was shopping.

At the village level, Yingshan is promoting the construction of "small and beautiful" convenience stores, focusing on bridging the "last mile" between rural consumption and livelihood services. In the convenience store in Xingyun Village, Lujing Town, the shelves are neatly arranged with products such as oil, salt, sauce, vinegar, toiletries, snacks, stationery, etc. The shop owner is tidying up the shelves and saying, "Now villagers don't have to run to the town anymore. They can buy all their daily necessities at their doorstep, and they can also send and receive express delivery on behalf of others, saving a lot of trouble." These small shops have become the "convenience hub" in the village, which not only facilitates life, but also activates the village level consumer market.

At present, Yingshan County has established a county-level commercial system with clear hierarchy, complementary functions, regional linkage, and coverage of rural areas. This three-level commercial network of "county core business district township commercial center village level convenience store" allows urban and rural residents to enjoy convenient commercial services.

Enrich consumption scenarios and elevate the urban fireworks atmosphere

In the evening, neon lights lit up one after another in the night market on Wangxing Road in Yingshan County (hereinafter referred to as "Xicheng Night Market"), with fluorescent words such as "spicy braised" and "barbecue" particularly eye-catching. Rows of snack trucks parked neatly, and diners sat around them, with the sound of wine glasses colliding and the laughter of diners interweaving - this standardized night market, which was transformed from an idle site, has become a gathering place for fireworks.

In recent years, the rising Xicheng district has seen an increase in the number of residents in newly built properties, leading to a growing popularity and the emergence of a hot "street vendor economy". Mobile vendors, while providing convenience to the public, have also given rise to prominent problems such as occupying roads, traffic congestion, disorderly order, and dirty and chaotic environments.

In order to meet the needs of citizens and regulate market behavior, Yingshan County took advantage of the situation and selected a nearly 1000 square meter open area on Wangxing Road as a temporary night market. Mobile vendors around Xinglong North Road were guided to a nearly 1000 square meter open area on Wangxing Road as a fixed area for setting up stalls, so that mobile stalls would no longer be "wandering". Parking spaces were scientifically planned, and cleaning staff and administrators were arranged to create a civilized, safe, and hygienic consumption environment.

Turning congestion into sparsity, benefiting the people, not only gathers popularity, but also revitalizes the economy, and solves the problem of employment for the masses. We will cultivate more night markets on the basis of the existing Baita Night Market, Xicheng Night Market, and Cuipingshan Night Market, and let the city rise to more smoke and fire, "said the relevant person in charge of the County Comprehensive Administrative Law Enforcement Bureau.

Sports events have also become an important engine for driving consumption. In July of this year, the 2025 Yingshan County Bicycle Series Competition, organized by the Yingshan County People's Government, was launched one after another. During the competition, many families arrived at the campsite one week in advance to experience the scenic spots and taste the unique cuisine while watching the game. According to incomplete statistics, the series of events directly and indirectly drive consumption in tourism, catering, accommodation, retail, and other areas by about 50 million yuan.

The 2025 China National Fitness Walking (Running) Competition (Yingshan Station, Sichuan) National Urban Linkage Relay Race will also start in mid November. Running enthusiasts from all over the country gather in Yingshan to ignite the passion for urban sports.

At the same time, the annual Black Goat Food Festival in Yingshan is also being prepared intensively. As a "golden signboard" connecting the local black goat breeding industry and characteristic catering culture, the festival not only focuses on the unique and delicious meat quality of Yingshan black goats as its core attraction, but also builds an effective platform for the production and sales of agricultural products. It not only satisfies diners' taste buds with authentic lamb flavor, but also opens up sales channels for breeders and brings customers to restaurants, truly adding color and brightness to the regional characteristic business card of "Yingshan black goats".

During the 2025 China National Fitness Walking (Running) Competition (Sichuan Yingshan Station) and Black Goat Food Festival, we will continue to release 3C digital products, car and catering consumption vouchers. ”The relevant person in charge of Yingshan County Government introduced that relying on the dual wheel driving model of "sports+culture and tourism" and "festivals+consumption", not only can consumer welfare ignite the enthusiasm of the public to participate, but it can also effectively activate the combined consumption momentum of events and festivals, and comprehensively drive the comprehensive growth of local accommodation, catering, transportation, tourism and other service industries.

From night market fireworks to sports passion and food feasts, Yingshan is continuously stimulating the vitality of market entities through diversified consumption scenarios, making the commercial pulse of this small town even more powerful.

Smooth logistics system enhances e-commerce service efficiency

In the early morning, No. 88 Commercial City in Yingshan County was already bustling with activity. Express vehicles are entering and exiting in an orderly manner, and staff are loading packages to various locations. Sixteen express delivery companies have joined forces in the commercial city to develop joint distribution, which not only improves efficiency but also reduces costs. Express delivery from the county town to the township can basically achieve "same day delivery".

We have learned from the Commerce and Economic Cooperation Foreign Affairs Bureau of Yingshan County that the "Jintong Project" and "Postal Express Station" projects, which are vigorously promoted for route changes, have integrated passenger, postal, and express resources to build a three-level logistics system of "sorting within the county township network village agency", achieving 100% full coverage of county-level and rural three-level logistics distribution.

An efficient logistics system provides strong support for the development of e-commerce. At 10 am, in the live broadcast room of Sichuan Jiayi Zhenji Trading Service Co., Ltd., the platform's anchors set up supplementary lights and enthusiastically promoted Yingshan's high-quality agricultural products to netizens through the live broadcast platform. Family members can see that this is Yingshan red oil made from fresh vegetable oil extracted from local rapeseed and chili peppers such as' Chaotianchong 'and' Erjingtiao 'mixed with various spices. It has a rich and fragrant taste, spicy and refreshing flavor, and a long aftertaste... "According to data from the backstage of the live broadcast room, more than 200 orders have been sold in the first hour of broadcasting.

The person in charge of Sichuan Jiayi Zhenji Trading Service Co., Ltd. introduced, "We have signed contracts with multiple professional cooperatives and agricultural enterprises to cooperate. Through e-commerce platforms, Yingshan's characteristic agricultural products such as green bamboo shoots and olives can be directly sold to the national market, achieving same day ordering and same day shipping

At present, the coverage rate of rural e-commerce in Yingshan County to administrative villages has reached 100%. In 2024, the online retail sales of agricultural products reached 432 million yuan, and the online retail sales of rural areas reached 1.94 billion yuan.

Nowadays, in Yingshan, the county town is full of fireworks, and rural small shops are convenient and affordable for the people. The consumption scenes are becoming more and more diverse, and the sense of gain for the masses is also becoming stronger. Being selected as a 'leading county' in county-level commerce is not the end point, but a new starting point. The relevant person in charge of Yingshan County Committee stated that the next step will be to continue to smooth logistics channels, improve the commercial system, and take the creation of the 'Small County Excellent City, Fireworks Yingshan' brand as an important lever to strengthen the event economy and festival economy, turn 'traffic' into 'retention', 'popularity' and gather 'wealth', and promote the high-quality development of county-level commerce to a new level.

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The total amount of zero consumption in the county from January to September reached 12.06 billion yuan

Recently, the author learned from the Commerce and Economic Cooperation Foreign Affairs Bureau of Yingshan County that since the beginning of this year, the county has implemented a series of "combination measures" such as policy dividends and stimulating market vitality to promote the steady recovery and sustained improvement of the consumer market. Data shows that from January to September, the total amount of zero consumption in the county reached 12.06 billion yuan, with a growth rate of 4.8%, ranking second in the city.

Recently, the author walked into the newly opened Yingyun Trust Mart Supermarket, and a strong consumer atmosphere came. The shelves are filled with a dazzling array of goods, and the seafood counter in the fresh food area is surrounded by citizens who are picking. The staff are busy restocking and weighing; In the snack area, parents carefully select their children's favorite snacks; The manual and self-service checkout channels are fully open, and citizens are pushing their fully loaded shopping carts to queue up in an orderly manner for payment. The entire process is busy and orderly.

The new subsidies for home decoration, kitchen and bathroom renovation have also driven a consumption boom. At a bathroom store located in Yilian Building Materials Market, the banner of "New Subsidies for Home Decoration Kitchen and Bathroom Revitalization" is particularly eye-catching. In the store, subsidies related to trade in policies are posted on products such as smart toilets, showerheads, and bathroom cabinets. I learned that there are preferential policies for bathroom cabinets, so I came to see the bathroom cabinet today. The one I am interested in can save more than 1000 yuan. Being able to buy the same quality product for less money definitely brings us benefits, "said Hu Yong, a citizen who is currently choosing a bathroom cabinet.

The head of the Commerce and Economic Cooperation Foreign Affairs Bureau of Yingshan County stated that the next step will be to continuously optimize the consumption environment, implement various consumer subsidy policies at the national, provincial, and municipal levels, further stimulate market vitality, and promote the sustained improvement of the consumer market. (Peng Chuanheng)