Yingshan, Sichuan: The establishment of the Village Broadcasting (Alliance) Women's Federation injects new vitality into the sales of agricultural products

On September 25th, several female anchors from Yingshan County, Nanchong City, Sichuan Province, gathered under the persimmon forest of Li Huaying, a villager from Jinzhu Village, Huilong Town. Some started live sales under the forest, while others led citizens to experience the joy of picking in the woods. The peaceful forest suddenly became lively.

According to Li Huaying, this year more than 20 persimmon trees at home are covered in yellow and crispy persimmons. Due to the sunny weather, the persimmons are particularly sweet. As the persimmons gradually ripen, there is no labor force at home to harvest them, which once made her very anxious. The arrival of the anchors has just relieved my urgent need

In multiple live streaming rooms, female anchors transformed into product "promoters" and enthusiastically introduced crispy persimmons to consumers. The most eye-catching one was Du Xiaolan, who wore a logo with the words "Bean Light Helps Farmers" printed on it. Unlike before, her other identity was the vice chairman of the Women's Federation of Yingshan County Village Broadcasting (Alliance). Du Xiaolan said that when she received the news of helping Li Huaying's family sell crispy persimmons, she posted a preview online in advance that she could pick them on site, attracting many citizens to go pick them on the same day.

Today is the first live sales event since the establishment of the Yingshan County Village Broadcasting (Alliance) Women's Federation. Everyone worked very hard and sold all the ripe crispy persimmons in just over an hour, "said Du Xiaolan.

It is reported that in order to thoroughly implement the requirements of the "two coverage" work of women's federations in the "three new" fields, further weave the work network of women's federations, and help rural revitalization, on September 19th, the Yingshan County Village Broadcasting (Alliance) Women's Federation was officially established, electing one chairman and two vice chairmen, and more than 20 members are e-commerce experts and female anchors in the county.

With the Village Broadcasting (Alliance) Women's Federation, female anchors in the county have a 'new home', which can attract more e-commerce experts and female anchors to join the team, unite forces, integrate resources, and incubate more female e-commerce talents. Through the lens, they can showcase and promote Yingshan products, "said Yang Xuan, the chairman of the County Village Broadcasting (Alliance) Women's Federation.

Deng Xiaohui, the chairman of the Women's Federation of Yingshan County, stated that the Women's Federation of the County Village Broadcasting (Alliance) should be the "main force" in promoting the development of the village broadcasting industry, and more importantly, the "caring person" for the development of women in village broadcasting. It should actively provide policy consultation, empowerment training, entrepreneurial guidance and other services, fully leverage the advantages of women in village broadcasting, and enable more high-quality agricultural products to go out of rural areas. With "her power", it can help rural revitalization, demonstrate women's role and contribute women's strength. (Guo Ming)