Cultivate 'Branch Secretary Anchors' to Unlock the' Traffic Password 'for Rural Revitalization

This is a grape from Xiangji Village, Lujing Town, Yingshan County. It is large in size, thin and juicy in skin, and very sweet... "At present, it is the season of grape harvest. On August 15th, in the vineyard of Xiangji Village, Lujing Town, Yingshan County, Nanchong City, Sichuan Province, the "Zhu Xiaojun Assisting Farmers Live Broadcast" was in full swing. Zhu Xiaojun is the secretary of the village party branch. Through online live streaming, he sold the pure natural green fruits of the village to the whole country and became a well-known "branch anchor" in the local area.

I gained a new understanding of live streaming sales and learned some skills through training as a 'branch anchor' in Yingshan County, and became an online spokesperson. Zhu Xiaojun said that online sales is not only a new sales model, but also an important window to showcase the achievements of rural revitalization. Through live streaming, the traditional handicrafts and high-quality agricultural products of the village will be presented to netizens across the country, allowing more people to learn about Xiangji Village.

The successful experience of Xiangji Village in Lujing Town is just a microcosm of the "branch secretary anchor" in Yingshan. In recent years, Yingshan County has seized the opportunity of the digital economy and innovatively launched the "Branch Secretary Anchor" cultivation action. By building a live streaming platform and cultivating rural network talents, the village party organization secretary has become a "sales anchor", endorsing agricultural products and speaking out for rural areas, exploring a new path of rural revitalization of "party building leading+digital empowerment". At present, Yingshan County has established a full chain cultivation system of "breeding training product delivery feedback", from "field and field" to "digital cloud", opening up the "big market" with a "small screen". This measure not only solves the problem of agricultural product sales, but also cultivates a grassroots cadre team that understands agriculture, loves rural areas, and is good at management, injecting strong vitality into rural revitalization. (Zou Gang)