Sichuan Yingshan: Precision Recruitment and Employment Services Boost Local Economy

Employment is the most fundamental aspect of people's livelihoods, connecting economic development on one end and the well-being of the public on the other. In recent years, Yingshan County in Nanchong City, Sichuan Province, has placed high importance on employment work. The county has been committed to building a high - quality and fully - employed system, actively supporting employment for key groups, and striving to alleviate the supply - and - demand contradictions of "labor shortage" and "employment difficulty." It has also made every effort to provide employment guidance and promote entrepreneurship for key groups such as migrant workers, college graduates, and people lifted out of poverty.

Recruitment is the guarantee for enterprise production. In 2024, the county saw 7,831 new urban jobs, 280,000 migrant workers employed, 2,163 unemployed people re - employed, and 879 people with employment difficulties finding jobs. These figures represent the livelihood security for countless families in Yingshan and are a vivid reflection of the continuous improvement of people's well - being.

Live Streaming for Job Recruitment: Making Employment Accessible at Your Fingertips

"Employment need not be far away; Yingshan is a great place. Welcome to the 'Happy Employment in Yingshan' live - streaming room. Let's go and see what good positions are available for you..." At 8 p.m. on February 20th, the "Happy Employment in Yingshan" live - streaming recruitment activity, innovatively launched by the Yingshan County Employment Service Administration, went online on schedule. Through online platforms such as Douyin, it accurately matched employers with job seekers.

The live - streaming room introduced the Yingshan Economic Development Zone through promotional videos, presented the scale and business conditions of recruiting enterprises, explained employment and entrepreneurship policies, invited HR representatives for interviews, and took netizens on a "virtual tour" of the working environment. This allowed job seekers to intuitively understand the production processes, job requirements, and salary packages of enterprises. They could fully understand the enterprises and choose their desired jobs without leaving home.

The "Happy Employment in Yingshan" live - streaming activity began in June 2024 and is broadcast from 8 to 9 p.m. every Tuesday, Thursday, and Saturday. During the live broadcasts, hosts and on - site recruiting enterprise representatives answered questions from online job seekers about job requirements, salary packages, and recruitment methods.

"I found a job through the live - streaming recruitment activity. The salary package is good, and the factory is close to home, which makes it convenient for me to take care of my child," said Ms. Zhang, an employee of Yingshan Hengyuan Plush Toys Co., Ltd., in a live - streaming interaction.

In this live - streaming recruitment activity, 12 labor - intensive enterprises, including Ulate Electronics Technology, Yifengheng Auto Parts Manufacturing, and Hengyuan Plush Toys, brought nearly 800 suitable positions, including general workers, clerks, finance and accounting staff, engineers, sewing workers, and manual workers. The positions were diverse.

"The effect of live - streaming recruitment is very good. It has helped us expand our recruitment channels and greatly improved recruitment efficiency. Many people come to the company for inquiries every day," said Feng Jiandong, head of Yingshan Hengyuan Plush Toys Co., Ltd.

"Is there a live - streaming tomorrow?" "Which enterprises will participate in the next recruitment live - streaming?" At the end of the live - streaming, many netizens left messages inquiring about the time of the next live - streaming, showing high attention to the live - streaming recruitment activity.

So far, the "Happy Employment in Yingshan" live - streaming recruitment activity has attracted 438,000 viewers in 97 live - streaming sessions, released 71 enterprise recruitment videos, preliminarily reached employment intentions with more than 1,730 people, and achieved employment for more than 1,160 people.

Entrepreneurship Services: Turning Entrepreneurs' Dreams into Reality

On February 19th, the citrus orchard in Jinshan Village, Huangdu Town, Yingshan County, was full of fruit. "2024 is a year of bumper harvest. There are only five or six ten - thousand - pound of citrus left to be harvested," said Tang Xianglin, the owner, who could hardly hide his joy. "Thanks to the good policies for employment and entrepreneurship, my entrepreneurial dream has come true."

Tang Xianglin, a "post - 80s" native of Jinshan Village, Huangdu Town, Yingshan County, has developed a hard - working quality through the tough life in the countryside. After graduating from high school in 2000, he went to Dalian, Liaoning, to work and successively engaged in automobile repair, aluminum - plastic processing, and catering, making his "first pot of gold."

In 2017, Tang Xianglin returned to his hometown during the Spring Festival and tried to start his own business. He signed agreements with villagers to lease 620 acres of mountain land for citrus cultivation. "Jinzishan has an elevation of more than 700 meters, long sunshine duration, and large diurnal temperature variation, which is very suitable for citrus cultivation," he said. In June of that year, Tang Xianglin established a citrus - growing cooperative and threw himself into the cause of land reclamation and greening.

Overlooking the citrus orchard in Jinshan Village, Huangdu Town.

"At first, I was like a headless fly, only knowing how to work hard and almost hitting a brick wall. Fortunately, I caught up with the good policies, which enabled me to overtake on a curve," Tang Xianglin said. The Yingshan County Employment Service Administration thought what entrepreneurs thought and was anxious about what entrepreneurs were anxious about. It not only organized the heads of fruit - tree - planting cooperatives to go out and learn fruit - tree - planting technology but also invited national rural revitalization practice instructors to the base to conduct patrol activities and help solve technical problems. At present, Tang Xianglin's citrus orchard has an area of 1,000 acres, with 20,000 new - variety citrus seedlings planted, and more than 20 villagers are employed at their doorstep.

"We release messages through the 'Happy Employment in Yingshan' WeChat public account mini - program, which has four modules: entrepreneurship ability training, entrepreneurship loan interest - subsidy policies, entrepreneurship project resources, and entrepreneurship guidance experts. It helps first - time entrepreneurs take the first step in entrepreneurship, reduces blindness, and lowers business risks," said Yuan Ping, a staff member of the entrepreneurship promotion section of the Yingshan County Employment Service Administration. The platform provides more than 60 high - quality and replicable entrepreneurship projects for entrepreneurs to refer to and recommends more than 70 entrepreneurship guidance experts for entrepreneurs to consult online and offline. It also invites 10 experts, including Liu Xiaolin, a senior expert in Gansu olive planting, Associate Professor Wang Weixing from the College of Horticulture and Landscape Architecture of Southwest University, and Teacher Tang Shiyue from the Plant Nutrition Team of the Science Center of Southwest University, to conduct on - site "pulse - taking and diagnosis." It has carried out skill training to solve the development problems of agricultural industries such as olive, Sichuan pepper, plum, and citrus.

Tang Xianglin is not the only beneficiary. Li Hu, the head of Longquan Fruit - growing Cooperative in Lvshui Town, and Liao Wanshun, the owner of Cui Li Planting Base in Yin'ge Village, Qing Shui Township, and more than 40 other owners have also benefited. Since 2024, Yingshan County has provided "face - to - face" entrepreneurship guidance for more than 2,300 people - times and held entrepreneurship training for 127 people - times, giving many entrepreneurs more confidence.

Three - Tier Labor Service System: A Two - Way Rush for Employment and Recruitment

"Xingyunsenluo Campsite is still short of a chef. The workplace is nearby. Are you willing to go?" On February 20th, the author came to the Migrant Workers' Comprehensive Service Station in Xingyun Village, Lvjing Town, Yingshan County. Qin Xinchun, the village Party branch secretary and labor broker, was recommending a job to villager Ma Jianchun. He has a book of accounts on who has the intention of employment and what kind of skills they have. The employment demand information from the town and county - level labor institutions will be grasped in the first place, so he naturally became a broker.

Ma Jianchun has a good cooking skill, but because he can't leave, he chose to do odd jobs. "Thank you, Secretary Qin, for introducing this job to me. It suits me very well," Ma Jianchun said gratefully and set off for the interview immediately.

It is reported that since 2018, Qin Xinchun has recommended employment for more than 1,100 migrant workers and helped more than 60 people start their own businesses. The several supermarkets he runs have solved the employment of more than 20 migrant workers. In 2023, he was awarded the "Sichuan Province Golden Labor Broker," and the Migrant Workers' Comprehensive Service Station in Xingyun Village was successfully created as a demonstration station for migrant workers' comprehensive services in Sichuan Province.

"By cultivating labor brokers in some villages (communities), establishing labor cooperatives in townships (streets), and forming state - owned labor companies at the county level, we have formed a three - tier labor service system at the county, township, and village levels. This effectively solves the problem of 'employment difficulty' for migrant workers and 'labor shortage' for enterprises," said Jiang Qingping, director of the Yingshan County Migrant Workers' Service Center.

It is reported that the Yingshan County You'an Labor Development Co., Ltd., which was established in 2023, is a county - level state - owned labor company. It mainly carries out cross - county labor dispatch and labor output, collects, sorts out, and releases labor employment information, conducts skill training and employment recruitment, develops the labor market, and creates characteristic labor brands. It was awarded the "Sichuan Province Star County - level State - owned Labor Company" at the end of 2023. The township (street) labor cooperatives guide migrant workers to join the cooperative, establish comprehensive information files for migrant workers, and organize labor dispatch and labor output within the township (street). The labor brokers cultivated from village (community) cadres, wealthy leaders, and rural craftsmen are responsible for collecting and pushing labor information, assisting in skill training, and "point - to - point" providing personalized services for migrant workers.

At present, the county has established one county - level state - owned labor company, 22 township (street) labor cooperatives, and 252 village (community) labor brokers. It has carried out 447 person - times of labor brand training and solved more than 3,000 employment problems.

From "flood irrigation" to "precision drip irrigation," from "single - city battle" to "regional coordination," Yingshan's employment and entrepreneurship services have always been measured by people's happiness. The "1311" support mechanism for college graduates and 1,764 public welfare posts to support disadvantaged groups... The city of Yingshan interprets the profound meaning of "employment is the most basic livelihood" with institutional innovation. (By Zou Gang)