"Small invoice" leverages the "big consumption" Nanchong's 89.28 million yuan bonus fund to stimulate market vitality

On the morning of June 15, the press conference of Nanchong City's award-winning invoice consumption promotion activities was held. Centering on the main line of "getting lucky in Nanchong · full of surprises", Nanchong successfully won the provincial prize invoice pilot, and first tried to deploy the municipal superimposed prize activities, aiming at leveraging "big consumption" with "small invoices", so as to make the city more "fireworks" and the people more "happy".

As the pilot city with the largest capital scale in the province, Nanchong has built a reward and subsidy fund pool of up to 89.28 million yuan, including 42.14 million yuan for provincial subsidies and 42.14 million yuan for city and County supporting facilities, and another 5million yuan from the municipal finance for bulk consumption superimposed rewards. The investment of real gold and silver has achieved initial results. Since May 12, when it took the lead in launching in the field of automobile, home appliance digital and other bulk consumption, the activity has successfully completed two phases of lottery, with a total bonus of 1million yuan, attracting more than 11000 effective invoices to be uploaded, and directly leveraging the consumption of nearly 150million yuan. During this period, not only two 100000 yuan special awards and four 50000 yuan first awards were born, but also 192 consumers won more than 1000 yuan awards. The multiplier effect of policy driven consumption accelerated.

In order to further release the policy dividend, the provincial award-winning invoice activities covering the retail and catering industries will be officially launched on June 16 and continue until September 30. The activity innovated and implemented the dual track incentive mechanism of "random award + fixed Award", and a single local invoice of 100 yuan or more can participate. Among them, there is a real-time lottery for invoices ranging from 100 yuan to 1000 yuan, the maximum bonus is 800 yuan, and the winning rate is not less than 70%; Invoices above 1000 yuan will participate in regular lottery. The maximum bonus will reach 10000 yuan, and the winning rate will not be less than 35%. At the same time, the special superposition awards set by the municipal level for bulk consumption can reach up to 100000 yuan. Consumers only need to register with the real name of the cloud flash payment app and upload invoices. They can participate in the whole process in no more than 3 steps, and the winning bonus will be automatically cashed into their personal electronic red envelope. According to estimates, the expansion of the whole region is expected to boost consumption by more than 3billion yuan and drive the invoicing growth by more than 30%.

While stimulating the vitality of consumption, Nanchong's multiple departments work together to build a strong defense line of fairness and public trust. The financial department implements the special fund and the whole process performance management to ensure that every bonus can reach the consumers safely. The tax department maintains "zero tolerance" for false Invoicing, unreasonable splitting and consolidation, illegal red ink offset and other acts, relies on the data monitoring platform to implement pre event technical interception and post event rolling review, and cooperates with relevant departments to carry out punishment. In view of the disputes that consumers may encounter, such as businesses' unauthorized red ink winning invoices, the tax department has made clear the clear processing path of "returning bonuses first, contacting businesses for verification, and dialing 12366 to protect their rights" to effectively protect the legitimate rights and interests of consumers.

From the leading role of bulk consumption to the inclusive role of daily consumption, Nanchong is making a set of "combination fist" to promote consumption with prize invoices as the starting point. With the continuous expansion of the coverage of activities and the increasing improvement of the whole process supervision, this measure of benefiting the people and the enterprise has not only cleared up the "economic account" of stimulating consumption, but also boosted the "confidence account" of market players, and is promoting the accelerated recovery of Nanchong's consumer market. (Yi Qinghai, tangmin)