Sichuan Oriental Science and Education Group: Experts and scholars diagnose and provide suggestions for the high-quality development of culture and tourism

On April 28th, a symposium on corporate culture, campus culture, and the "Splendid East" project culture of Sichuan Oriental Science and Education Group was held at Nanchong Film Industry Vocational College. Kou Delin, Secretary of the Party Committee, Chairman, and President of the Group, attended and delivered a speech. Experts and scholars from the literary and artistic circles of Nanchong gathered together to diagnose the development of the group's corporate culture and campus culture, and to provide suggestions for the high-quality development of the "Splendid East" cultural and tourism project.

At the meeting, the executives of the group gave a brief introduction to the planning and construction of the group's corporate culture, campus culture, and the "Jinxiu East" project culture. The college team elaborated on the IP design ideas for the "Splendid East" project by integrating Nanchong's red culture, intangible cultural heritage, and film industry characteristics. Experts and scholars conducted in-depth discussions on core issues such as the group's distinctive culture, project positioning, business layout, and talent cultivation, and put forward a series of constructive opinions that are both forward-looking and practical.

Lan Hai, Secretary of the Party Group and Executive Vice Chairman of Nanchong Federation of Literary and Art Circles, suggested highlighting the key business formats of film and television bases, combining with school teaching practice, further improving functional zoning, rational use of land, introducing new business formats, and actively establishing cooperation mechanisms. The Municipal Federation of Literary and Art Circles can organize various literary and artistic associations to cooperate with the Film Academy for long-term joint construction projects, such as creative gathering, sketching and other activities, and establish a long-term mechanism.

Li Yongping, former Party Secretary of Nanchong Federation of Literary and Art Circles, suggested that the group should plan project design from a high starting point, closely focus on the development of film and television majors and supporting cultural tourism, and make practical and excellent campus cultural construction, such as film museums, calligraphy and painting exhibition halls, characteristic scenic spots, etc., striving to make the project a popular check-in spot for citizens; At the same time, we should organize more students to go out of the campus, carry out local cultural tours, organize teachers and students to participate in the promotion of Nanchong cultural tourism, and produce more influential film and television works.

Kou Boyun, Executive Vice President of Nanchong Red Culture Research Association, suggested that venue construction should be the main focus, and red national defense culture should be emphasized in functional construction. He also looks forward to strengthening cooperation with the Red Culture Research Association and striving to output more red themed films and TV shows.

Liu Qingyang, Chairman of the Nanchong Calligraphers Association, suggested that in planning and design, long-term consideration should be given to project transformation and reuse. Cultural construction should focus on characteristics, strengthen the construction of advantageous disciplines, make good use of resources such as associations and clubs, and contribute to the development of local cultural economy.

The Chairman of Nanchong Writers Association, Shou Xihong, suggested that we should take a high and far sighted approach in cultural construction and project planning, highlight core competitiveness, and achieve keeping up with the times and enjoying the people; We need to strengthen the integration of arts and education, and drive the construction of cultural and tourism projects through activities.

He Hanqing, Vice President of the Chinese Academy of Painting and Calligraphy, suggested that local culture should be the main focus, connecting ancient and modern times, reproducing scenes, and creating experiential learning and amusement projects.

Wen Weiyi, the former vice chairman of Nanchong Calligraphers Association, suggested that the Film Academy should mainly highlight the film theme, and present the representative figures and scenes of the film series such as "Hundred Flowers Award Award" and "Golden Rooster Award" through oil painting, sculpture, seal cutting and other ways.

Yang Maosheng, the editor in chief of Guozhou Literature, suggested that a condensed museum of Nanchong Scenic Area could be built to reflect themes such as Spring Festival origin, silk origin, love origin village, and Three Kingdoms origin.

Liang Enjun, Chairman of Gaoping District Artists Association, suggested that multi-party cooperation should be carried out through the integration of art and education, and regular exhibitions of paintings, calligraphy and other works should be carried out.

In his concluding speech, Kou Delin stated that experts and scholars from the literary and artistic circles in Nanchong have worked tirelessly with deep affection for the development of the group, providing valuable insights and suggestions for the overall promotion of corporate culture, campus culture, and the cultural branding of the "Splendid East" project. This has made us feel warm and inspired. In the next stage, we will conduct special research on the valuable opinions and suggestions of experts and scholars, ensure that these opinions and suggestions are timely translated into practical results, innovate and construct a deep integration model of "film+technology+cultural tourism", take cultural tourism projects as the starting point, further integrate resources, take industry university research as the path, continuously promote technological innovation and industrial upgrading, and comprehensively enhance the core competitiveness and industry influence of the group.

In addition, the group also issued appointment letters to participating experts and scholars, allowing them to deeply participate in the construction of Eastern science, education, and culture. (Yi Qinghai, Tang Min)