The 2025 Sichuan Silk Expo will be held in Nanchong from November 20th to 23rd

On November 14th, the press conference for the 2025 Sichuan Silk Expo was held at the Wantai Hotel in Nanchong City. We learned from the press conference that the 2025 Sichuan Silk Expo, guided by the Department of Commerce, Department of Economy and Information Technology, and Department of Agriculture and Rural Affairs of Sichuan Province, hosted by the People's Government of Nanchong City, and organized by the China Silk Association and Sichuan Silk Association, will be held in Nanchong from November 20th to 23rd.

At the press conference, Cui Zhujun, Deputy Mayor of Nanchong Municipal People's Government, introduced the overall preparation and highlights of this Silk Expo to the attending media. Wu Han, Deputy Director of Nanchong Commerce Bureau, and Wu Jinliang, Vice President of China Silk Association and President of Sichuan Silk Association, respectively answered questions from the attending media on "the main characteristic advantages of Nanchong cocoon silk" and "how to further boost the cocoon silk industry and promote cocoon silk culture". Liu Weiying, Executive Vice Minister of the Propaganda Department of Nanchong Municipal Party Committee and Director of the Municipal Civilization Office, presided over the press conference.

Cui Zhujun, Deputy Mayor of Nanchong Municipal People's Government, said that the fate between Nanchong and silk has lasted for more than 3000 years. From more than 1000 BC, Nanchong silk fabric became a tribute to the Zhou Dynasty court, to the Tang Dynasty poet Jia Dao writing the poem "Silk Moon Silk Road, Lulu Village during Agricultural Time", vividly depicting the prosperous scene of Nanchong's mulberry silkworms; From the establishment of the Liuhe Silk Factory by democratic revolutionary Zhang Lan in 1912 to the gold medal won by Liuhe Silk at the Panama International Exposition in 1915, it is a vivid footnote to Nanchong's practice of the concept of "serving the country through industry" with silk; From Marshal Zhu De personally planting the "Jialing Mulberry", to Comrade Deng Xiaoping's study abroad fees and the origin of his hometown's silk industry, to Nanchong being awarded the title of "China's Silk Capital" in 2005, Nanchong silk has always carried the weight of history and the mission of the times. Nowadays, entering a new era, Nanchong, the "millennium silk capital", is shining with new brilliance through silk as a medium and exhibition as a bridge.

Cui Zhujun used four numbers to introduce the relevant arrangements of the 2025 Sichuan Silk Expo to the attending media.

'1' refers to one core theme exhibition. The exhibition area is located at the Nanchong International Convention and Exhibition Center, a new urban landmark in Nanchong. The venue has five exhibition halls themed around silk. Specifically, the China Silk Museum will showcase the innovative achievements of the national cocoon silk industry during the 14th Five Year Plan period; International Cooperation Hall: showcasing distinctive products from six countries including Italy, France, Germany, Canada, South Africa, and Kyrgyzstan; Regional Cooperation Hall: Inviting strong silk industry provinces such as Zhejiang and Jiangsu to participate in the exhibition, presenting representative products such as Song brocade, Su embroidery, and Xiangyun yarn; Sichuan Characteristic Pavilion: showcasing silk clothing and comprehensive sericulture products from Chengdu, Mianyang, Guang'an and other places; Nanchong Local Characteristic Exhibition Hall (the "highlight" of this exhibition): Set up the Nanchong main hall and 9 county (city, district) special halls, with local leading enterprises such as Liuhe Silk making a concentrated appearance, comprehensively showcasing the latest achievements and vigorous vitality of Nanchong's industrial development, with an exhibition area of 13600 square meters.

6 "refers to six heavyweight events. On the morning of November 20th, the 2025 China Silk Conference will be held in the conference hall of Nanchong International Convention and Exhibition Center. Renowned domestic industry experts and scholars will conduct in-depth exchanges and discussions on the development of China's cocoon silk industry during the 15th Five Year Plan period; On the morning of November 21st, the opening ceremony of the 2025 Sichuan Silk Expo will be held in the conference hall of Nanchong International Convention and Exhibition Center, where industrial investment promotion and project signing will be carried out on-site; The third is the on-site promotion meeting for the high-quality development of the national cocoon silk industry and the "East Silk West Consolidation" work meeting held in the conference hall of Nanchong International Convention and Exhibition Center on the morning of November 21st; Fourthly, from November 21st to 23rd, there will be six silk textile clothing release and fashion shows staged in rotation at the Nanchong International Convention and Exhibition Center and the plaza outside the venue, showcasing the charm of silk clothing in all aspects; On the afternoon of November 20th, we will invite the leaders of enterprises and relevant provincial (municipal) silk associations to conduct investment inspection activities in the silk textile industry in relevant industrial parks and some silk textile enterprises; On the morning of November 22nd, the 2025 Sichuan Silk Expo Innovation Product Promotion will be held at the Nanchong International Convention and Exhibition Center. The evaluation of the Silk Expo Innovation Product Promotion will be carried out to better promote high-quality innovation achievements to the market.

'3' refers to three types of supporting experiences. In order to encourage the deep participation of citizens, Nanchong has prepared a series of down-to-earth activities. Firstly, it has launched a consumption voucher gift package, which will be distributed through the "Cloud QuickPass" platform at 9 o'clock every day for 3 consecutive days. Citizens can directly verify and use it on site; The second is to establish a silk handicraft experience area, providing interactive projects such as cocoon painting and silk tie dyeing; The third is to build an online exhibition platform to achieve the "Silk Festival and National Sharing".

'4' refers to the four major expansions and upgrades. This year's Silk Expo has further improved in terms of guest specifications, exhibit categories, experience forms, and service guarantees, reflecting four major characteristics: firstly, the level of specifications is higher. Currently, more than 500 guests have been invited to participate in the exhibition, including leaders from central and provincial provinces, heads of national and provincial cocoon silk associations, representatives of some national institutions in China, industry experts, and leaders of key silk textile enterprises, with unprecedented influence. Secondly, the industry coverage is wider, with exhibits covering the entire industry chain. New products such as antibacterial silk and functional silk are showcased, showcasing new trends in industrial development. Thirdly, there is an update in the form of experience. Through various forms such as "online+offline" and "exhibition+performance", we aim to bring silk culture from a professional field into daily life. Fourthly, the service guarantee is better. A group of hotels have been coordinated, equipped with a group of professional volunteers and multiple bus lines, providing thoughtful services throughout the entire process for exhibitors.

Cui Zhujun stated that the preparation work for the 2025 Sichuan Silk Road Expo has entered the final sprint stage. From exhibition hall layout to service guarantee, Nanchong has meticulously planned with the highest standards and will welcome guests from all over the world with the best posture. We will work together to reach the Silk Road Expo, seek opportunities for cooperation, and draw a new blueprint for the industry!

Wu Han, Deputy Director of the Commerce Bureau of Nanchong City, answered questions from media representatives of People's Daily on the main characteristics and advantages of Nanchong cocoon silk. Wu Han said: Nanchong prospered because of silk, and cocoon silk is the foundation and bloodline of Nanchong. The characteristic advantages of Nanchong cocoon silk can be summarized as "one business card, two threads, and three leading aspects".

A Business Card ": Nanchong holds the unique business card of" China Silk Capital "- Nanchong is the only" China Silk Capital "in the central and western regions, and has won many" national brand "honors such as" Silk Source Point "," China Mulberry Tea Town "," China Silk Quilt Town "," China Outstanding Textile Cluster "," China High Quality Cocoon Silk Production Base "," National Foreign Trade Transformation and Upgrading Professional Demonstration Base ", etc. This is a significant advantage that sets Nanchong apart from other production areas.

Two threads ": Nanchong has inherited the 3000 year history of sericulture civilization, and the tradition of" no mulberry without land, no silkworm without household "has been passed down from the Zhou Dynasty to the present day. Currently, there are still more than 40000 farmers engaged in the sericulture industry, and the area of high-quality sericulture bases in the city has reached 300000 acres; Taking over the "main pulse" of the modern silk industry, three provincial-level silkworm breeding farms and 73 large-scale silk spinning and clothing enterprises have built a complete industrial chain from sericulture to ready to wear clothing.

The first is the Jialing District National Modern Agricultural Industrial Park, which is dominated by sericulture. The second is to establish a platform for publishing the China (Nanchong) silk and satin price index, which will push market trends to the world every week. Thirdly, multiple production capacities rank first in the province. Last year, the city produced 16 million meters of silk and 600000 beds of mulberry silk quilts, both ranking first in the province.

Wu Han stated that at this year's Silk Expo, Nanchong will transform these advantages into visible products and accessible resources. We look forward to everyone experiencing the hard power of Nanchong cocoon silk more intuitively through the exhibition and witnessing the unique value of the "Silk Capital of China" together!

In response to a media representative from Sichuan Radio and Television Station's question about how Nanchong, known as the "Silk Capital of China", can make a name for itself and further boost the cocoon silk industry and promote silk culture, Wu Han said that in recent years, Nanchong has always taken it as its responsibility to "uphold the original intention of the industry and spread cultural roots", striving to make the millennium silk capital shine with new era glory. One is to focus on building a strong foundation for the entire chain and consolidating industrial support. Promote the integration of the chemical and textile industries into the city's "3+2+3" modern industrial system. By 2024, the output value of large-scale silk, textile, and clothing enterprises in the city will reach 7 billion yuan, ranking third in the province. The second is to focus on brand building and enhance external attraction. Implementing the dual wheel drive of "regional brand+enterprise brand", four products have passed the national high-end silk logo certification, and Yinhai Silk and other enterprise products are exported to more than 30 countries and regions. The third is to focus on the integration of cultural products and activate cultural values. Taking the cultural and tourism brand of "China Silk Capital · Silk Source Point" as the driving force, we will create supporting nodes such as the Dujing Silk Town, launch characteristic routes such as "Red Tourism+Silk Experience", and transform the millennium silk charm into development momentum.

Wu Han said that Nanchong is currently implementing the "1558" work plan, accelerating the construction of the provincial economic sub center, and striving to write a new chapter in the modernization of Nanchong. The cocoon silk industry has great potential and will make achievements. Nanchong will deeply implement the "Four Major Actions" and strive to make the "Silk Capital of China" bigger, stronger, and brighter. Firstly, it will implement the "whole chain quality improvement and expansion" action. Focusing on "strengthening raw materials in the front-end, addressing weaknesses in the mid-range, and enhancing value in the back-end", we aim to promote the high-end and large-scale extension of the industrial chain. During the 15th Five Year Plan period, a number of standardized sericulture parks will be built and a group of industry-leading intelligent printing and dyeing enterprises will be introduced. Guide enterprises such as Funana to focus on the high-end market, develop new products such as customized silk home textiles, and build a three-dimensional product system of "silk manufacturing+characteristic derivatives". The second is to implement the "Brand Expansion and Efficiency Enhancement" action. Focusing on "making 'Nanchong Silk' sell well and become famous", a number of brand exhibition stores were added in the first tier cities, a number of overseas warehouses were arranged along the "the Belt and Road", and enterprises were organized to participate in Milan Fashion Week, Canton Fair, etc. The third is to implement the action of "cultural soul casting and value-added". Nanchong will promote the transformation of silk culture from "protection" to "revitalization", and empower industrial development with cultural soft power. Relying on the "Living Fossil of China's Silk Industry" Liuhe Silk Factory, we aim to create a 5A level scenic core area known as the "Silk Source Point". Collaborate with the ancient city of Langzhong and the hometown of Zhu De to create a batch of "Silk+" boutique routes, and develop characteristic products such as "Red Silk Research" and "Ancient City Silk Cultural and Creative". Promote the application of Jiamei wax printing and Shu painting techniques for national intangible cultural heritage, and integrate the millennium silk charm into modern life. The fourth is to implement the "Platform Building Empowerment" action. Around the theme of "attracting, retaining, and developing enterprises", Nanchong will comprehensively upgrade its industrial supporting facilities. Actively build shared sewage treatment centers and intelligent warehousing and logistics areas. By relying on the bonded logistics center (Type B) and Nanchong Modern Logistics Park, a direct logistics channel of "port+park+enterprise" will be built to help enterprises reduce logistics costs.

Wu Jinliang, Vice President of the China Silk Association and President of the Sichuan Silk Association, responded to a question from a media representative at the Nanchong Integrated Media Center regarding the progress of investment and exhibition promotion at this year's Silk Expo. He said that the 2025 Sichuan Silk Expo, as the core platform for showcasing the charm of Nanchong as the "Silk Capital of China" and deepening industrial collaboration, has attracted industry attention since its establishment. At present, the various exhibition sections have been clearly planned, and all work is steadily progressing. The investment and exhibition promotion process has received frequent good news. Since September 2025, the China Silk Association and the Sichuan Silk Association have organized a wide range of domestic and foreign cocoon silk enterprises to participate in exhibitions and conferences through targeted invitations, industry linkage, and other diverse methods. During this period, a total of 280 domestic and foreign enterprises' exhibition applications were received. After review by the organizing committee, as of now, more than 250 sericulture cocoon silk enterprises and local characteristic product enterprises have been confirmed to participate in the exhibition, and more than 240 buyers, suppliers, industry association leaders, experts and scholars, and representatives of well-known enterprises have confirmed their attendance. A good pattern of government enterprise linkage and supply-demand docking has been initially formed.

The exhibition execution agency has completed a scientifically detailed exhibition hall planning and layout based on the actual situation of the exhibition hall and the needs of enterprises. This expo will use the three major exhibition halls A, B, and C of Nanchong International Convention and Exhibition Center, with a total area of 13600 square meters. Among them, Hall A focuses on image display, with a concentrated layout of four themed image halls: China Silk Hall, International Cooperation Hall, Sichuan Hall, and Nanchong Hall; B and C pavilions are centered around industrial linkage, with plans for provincial-level group pavilions and well-known brand enterprise pavilions. In order to fully showcase the regional characteristics of Nanchong, the organizing committee has specially set up 9 county (city, district) special pavilions in Hall C, showcasing intangible cultural heritage products, time-honored brands, and unique cultural relics from various regions, allowing local culture to deeply integrate with the silk industry.

In the design of the exhibition hall, the organizing committee adheres to the principle of "clear sections and distinctive features", focusing on presenting high-quality products and innovative achievements of domestic and foreign silk enterprises, as well as highlighting the theme positioning and regional cultural connotations of each exhibition hall. At that time, visitors can not only appreciate the delicate and elegant beauty of "silk and satin", but also feel the cultural charm of "east, west, north, south", and immerse themselves in a silk themed event that combines quality and innovation.

On that day, a total of 6 central level media outlets including People's Daily, CCTV, Economic Daily, China Daily, and China News Service, 10 provincial media outlets including Sichuan Daily and Sichuan Radio and Television Station, as well as some overseas media, attended the press conference. (Yi Qinghai, Tang Min)