The third "discovering the beauty of Nanchong" activity kicked off and the grand prize of 10000 yuan invites you to settle in the splendid fruit city

On July 15, the third "discover Nanchong's beauty" themed publicity campaign was launched in Nanchong. The campaign aims to deeply interpret the brilliant history and culture, the magnificent natural ecology and the superior business environment of Nanchong, comprehensively display the achievements of Nanchong's high-quality economic and social development, and vividly present the people's sense of happiness, gain and achievement.

The event was hosted by the Publicity Department of Nanchong municipal Party committee, Nanchong Municipal Bureau of culture, radio, television and tourism, Nanchong Municipal Bureau of agriculture and rural areas, and Nanchong cultural and educational exchange center.

According to the arrangement, the third theme publicity activity of "discovering the beauty of Nanchong" mainly includes: taking light and shadow as the media, vividly defining the charm of Nanchong, inviting all sectors of society to participate, soliciting excellent photography and short video works, closely following the theme of "discovering the beauty of Nanchong", presenting Nanchong's natural charm, cultural heritage, tongue tip flavor, urban pulsation, market fireworks, new rural appearance, festival charm, international style, etc. In particular, we encourage the integration of Nanchong dialect, intangible cultural heritage techniques and other unique regional symbols, so that each picture can infiltrate the soul and character of Nanchong, and each picture is engraved with the mountains and rivers and stars of Nanchong; Secondly, with empathy as a bridge, netizens can win rich rewards by going to the event together. Netizens can publish pictures or short videos with the label of "\discover Nanchong beauty \( scbaidu@vip.qq.com )To participate in the event. Baidu will preliminarily screen 70 works according to the content quality, release quantity, total reading volume and theme fit, and finally select 48 excellent works (including 27 photographic works and 21 short videos) through online voting and expert on-site review. This activity has 8 first prizes, 11 second prizes and 29 third prizes. A single piece of work can be awarded up to 10000 yuan.

This theme publicity activity also has three branch activities, namely, discovering the beauty of culture and travel in Nanchong, discovering the beauty of countryside in Nanchong, and discovering the beauty of reading in Nanchong.

"Let the beauty of Nanchong under the lens of the winners shine in the eyes of hundreds of millions of people." according to the relevant person in charge of the Publicity Department of Nanchong municipal Party committee, the winning works will be included in the "Nanchong City publicity film material library", which will be broadcast in Baidu, Baijia, Nanchong wechat public account, Nanchong culture and tourism wechat public account, Douyin account, headline number, video number, Nanchong financial media app, wechat public account, and various outdoor large screens in 9 counties (cities, districts) of Nanchong for a long time.

Nanchong has a long history, profound humanities, beautiful environment, livable and tourism, active economy and prosperous market. At present, Nanchong is making every effort to win a turnaround in economic development, accelerate the establishment of a provincial economic sub center, and strive to write a new chapter in the construction of modern Nanchong. "Through photographic works and short videos, we can fully display the magnificent and resplendent cultural context of Nanchong for thousands of years, the beautiful landscape, the surging business opportunities in the hot land of development, and the uplifting spirit of Nanchong, so as to gather great strength for winning the turnaround battle of economic development." the relevant person in charge of Nanchong municipal Party committee said that holding the theme publicity activity of "discovering the beauty of Nanchong" is an important measure to implement the spirit of the national provincial publicity, ideological and cultural work conference, and also a vivid practice to implement the provincial Party committee's mandate to build Nanchong into an international tourist city.

The third "discover Nanchong beauty" theme publicity campaign was launched on July 15, and the registration channel of Baidu theme page was opened at the same time. The deadline for collection was 24:00 on November 10; November 11-20 is the preliminary evaluation stage. In late December - before the Spring Festival, online voting and expert evaluation will be conducted to finally select 48 excellent works (including 27 photographic works and 21 short videos).

Since its launch in 2022, the theme publicity activity of "discovering the beauty of Nanchong" has been successfully held for two times. From Nanchong media to national colleges and universities, from collecting pictures and materials to advertising creativity competition, the form has been constantly innovated, attracting the attention of more than 40million netizens. It has become a city image IP with national influence. It is also an important regional brand activity to tell the story of Nanchong, transmit the voice of Nanchong and show the image of Nanchong. (Li Kui, yangxiaojiang, tangmin, Yi Qinghai)