Intangible Cultural Heritage (ICH) Noodles Ignite the May Day Tourism Frenzy in Nanchong

On the evening of May 1st, the Golden Riverbank by the Jialing River welcomed a grand cultural and tourism event at dusk - the "Sichuan Northern Noodles, A Thousand People Tasting Together" ICH themed activity. Organized by the People's Government of Jialing District, Nanchong City, and the Culture, Radio, Television, and Tourism Bureau of Nanchong City, and co - organized by Sichuan Northern Noodles Food Culture Company and the Culture, Radio, Television, and Tourism Bureau of Jialing District, the event used the spicy and refreshing noodles as a medium to cleverly combine ICH skills with holiday economy, attracting more than a thousand tourists to participate on - site. The online live broadcast on new media platforms such as Nanchong Culture and Tourism Weibo and Douyin had a viewership exceeding 834,000, injecting strong vitality into Nanchong's May Day cultural and tourism market.

At 6 p.m., the open - air venue was packed. A national ICH inheritor held a spinning tool and lightly spun it, turning the clear - as - jade noodles into thin strips that slid into the bowl in an instant. With the wooden spoon flying, red oil, Sichuan peppercorns, and secret sauce were layered and blended, with the aroma spreading throughout the venue with the river breeze.

"This taste is amazing!" A tourist from Chengdu exclaimed and raised his phone to record after taking the first bite, "The noodles melt in the mouth, and the spiciness hits the tip of the tongue directly. No wonder it has been passed down for hundreds of years!" The camera turned to the live broadcast, with more than a thousand bowls of noodles neatly arranged, and the comment section was instantly flooded with "drooling" and "must - go to Nanchong on May Day."

At the event site, Ren Qisheng, chairman of Sichuan Northern Noodles Food Culture Company, emotionally told the story of the craftsmanship behind the ICH: "From selecting materials to seasoning, every step emphasizes the unity of 'hand, eye, and heart'. Today's scene of a thousand people tasting together is not only a tribute to tradition but also a way to keep the skills alive in the present."

Nanchong's cultural and tourism promoter, Qin Yujie, simultaneously introduced more than 70 holiday activities across the city, outlining a Nanchong cultural and tourism picture interwoven with "spiciness and poetry" for tourists.

Under the night sky, the Jialing River shimmered, and tourists were still immersed in the dual experience of taste buds and culture. A bowl of noodles not only awakened people's appreciation for traditional skills but also ignited consumer enthusiasm with the innovative model of "food + cultural tourism." The ICH on the tip of the tongue carries the warmth of a city; Nanchong on May Day looks forward to meeting more people in the hustle and bustle of the world .

This grand event, with ICH as the bond, is not only a vivid interpretation of the "golden brand" of "Northern Sichuan Noodles" but also a note for the high - quality development of Nanchong's cultural and tourism industry in early summer. The thousand - year - old silk capital is now using food as a boat, carrying craftsmanship and culture, sailing towards a broader world. (By Pu Zhiang)